How do you design the first seconds of a video to stop the scroll?

The first seconds of a social video decide whether viewers stay or keep scrolling

To stop the scroll, the hook of a social media video has to land straight away: a strong image, a question or a gesture that sparks curiosity, before you even introduce yourself. At NewVisibility, in Cantù, in the province of Como, we design the opening together with the rest of the video, for companies in Como, Brianza, Milan and Lugano.

The hook

How to open a video that stops the scroll

There is no formula that works for everyone: we choose the opening based on your audience, the channel and what the video needs to tell.

A strong image
A detail or a movement that sparks curiosity straight away
A direct question
A question your audience recognises themselves in
A preview of the result
Show the outcome first, then how you get there
On-screen text
A sentence that can be read even without audio

Start with the subject

No long introductions: the star of the video, whether a product or a person, appears from the very first frame.

Pace sustains attention

After the hook, the edit keeps a tight pace with cuts, movements and changes of framing that leave no room for boredom.

Subtitles from the start

Many people watch without audio: that is why on-screen text, carefully styled and positioned, starts with the first words. See also why you should add subtitles to your videos.

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Some of our work

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Want videos that grab attention from the first second?

Tell us about your audience and your channels: together we design the opening, pace and formats of your social videos.

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