To stop the scroll, the hook of a social media video has to land straight away: a strong image, a question or a gesture that sparks curiosity, before you even introduce yourself. At NewVisibility, in Cantù, in the province of Como, we design the opening together with the rest of the video, for companies in Como, Brianza, Milan and Lugano.
How to open a video that stops the scroll
There is no formula that works for everyone: we choose the opening based on your audience, the channel and what the video needs to tell.

For a B2B company in Brianza, what works is behind the scenes of production, the faces and skills of the team, a product explained simply and short expertise clips. In Cantù we shoot them in a single session and adapt them to each channel, for companies in Como, Brianza, Milan and Lugano.
A social video calendar starts from objectives: you choose channels, topics and formats, plan the shoots together and review the plan based on what works. We build it in Cantù with companies in Como, Brianza, Milan and Lugano.
The reel helps you get discovered, the story keeps you present day to day, the short video tells an idea. You choose based on message, channel and audience. From Cantù we help companies in Como, Brianza, Milan and Lugano choose the right format.
A home page video presents the company immediately, shows real people and products and invites visitors to continue, without covering the title and buttons. In Cantù, in the province of Como, we design it together with the website for companies in Como, Brianza and Milan, with a lightweight file.
To repurpose video across channels, the shoot is planned from the start with every format in mind. From the main video we create versions for your website, social media, campaigns, newsletters and trade fairs, with a single team in Cantù serving companies in Como and Brianza.




