How do you use a video on the home page of a company website?

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A home page video presents the company immediately and guides visitors towards what they are looking for.

The home page is the first page many visitors see: the video must make clear who you are, what you do and where to go next, without covering the content. In Cantù, in the province of Como, we design it together with the website for companies in Como, Brianza and Milan. If you want to understand which types exist, start from the corporate video.

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Home page

What the home page video should do

  • Make the company's business clear straight away.
  • Show real people, spaces and products.
  • Keep the title and navigation buttons visible.
  • Stay lightweight, with a well-chosen starting image.

A short, silent video at the top, or a video with audio started by the user: the choice depends on the brand's tone.

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A home page that tells your company's story

Let's talk with the Cantù team: together we will work out the right video for your home page.

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A background video creates atmosphere, without audio and in a loop; an inline video tells a story, has controls and can have audio. The choice depends on the page's task. NewVisibility, in Cantù, assesses case by case with companies in Como, Brianza and Milan, taking care of legibility and mobile version.

A landing page video works if it supports a single request: a clear message, real people who build trust and a form clearly visible next to the video. In Cantù, in the province of Como, we produce it together with the page for companies in Como, Brianza, Milan and Lugano, without promising results.

To publish videos on your website without slowing it down you need files exported for the web, a preview image, deferred loading and mobile versions. NewVisibility, in Cantù, works on video and website with its own managed servers, for companies in Como, Brianza and Milan.

Locations, travel and people involved affect the cost of a video because they change organisation, journeys and crew size. NewVisibility, based in Cantù, shoots at the premises of companies between Como, Brianza, Milan and Ticino and explains in the quote what each item depends on.

Product videos for e-commerce are placed on product pages, in categories, newsletters and ads, in lightweight formats consistent with the catalogue. From Cantù, in the province of Como, we produce them for the online shops of companies in Como, Brianza, Milan and Lugano.

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