How do you use product videos in e-commerce and on product pages?

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On the product page, video does what photos alone cannot

Product videos for e-commerce are used on product pages, in galleries, in newsletters and in campaigns: they show size, materials and real use, helping shoppers decide with more confidence. NewVisibility, in Cantù in the province of Como, produces them in the studio and prepares them for your e-commerce site.

Where to place it

Video along the buying journey

There is no single right place: it pays to think of video at several points on your website.

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Creative strategy and digital marketing, NewVisibility communication agency
What to look after

A lightweight video, consistent with the catalogue

The same style, lighting and background for every product give your shop a tidy, recognisable look. In post-production we prepare files suited to fast page loading, silent versions with supporting text and formats for the different channels. We work with companies in Como, Brianza, Milan and Lugano, with website integrations handled by our team.

Portfolio

Some of our work

Want videos for your online shop?

Tell us about your catalogue: together we will assess how to bring it to video.

Services of interest

The filming of a product catalogue is organised in series: a list with priorities, a schedule by product type, a single set and style, editing by channel. In our studio in Cantù, in the province of Como, we shoot catalogues for companies in Brianza, Milan and Lugano with our own equipment.

A product video for design and furniture alternates studio shots, which bring out materials and finishes, with in-context shots, which show the style in the space. From Cantù, in the heart of Brianza, we work for companies in Como, Milan and Lugano.

For a product video in Como, the most solid choice is an agency with its own studio, equipment and in-house team. NewVisibility, in Cantù, follows the project from the idea to the edit, has won international CSSDA awards with its web projects and works between Como, Milan and Lugano.

A professional video costs more because there is more behind it than the camera: concept, crew, lighting, audio, colour and editing work together. NewVisibility, in Cantù, uses its own equipment and supports companies in Como, Brianza, Milan and Lugano from the idea to the final file.

To produce many short videos in a single session, prepare a content list, shoot in blocks on the same set and edit in series, creating vertical clips for different channels. In Cantù we organise the shoots for companies in Como, Brianza, Milan and Lugano.

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