How do you organise filming for an entire product catalogue?

Filming an entire catalogue is a job of organisation before it is a job for the camera

To organise the filming of a product catalogue, you work in series: a stable set, a single style and a schedule that groups products by type. NewVisibility, in Cantù in the province of Como, has a studio and its own equipment, which lets us shoot many products consistently.

The method

From product list to finished video

Every stage is planned together with your company, so the work runs without interruptions.

List and priorities
Which products, in what order, with what message for each
Shooting schedule
Similar products are filmed together, reducing set changes
Preparing the pieces
Clean, complete and orderly samples before they arrive in the studio
Shared style
The same lighting, background and movements for a consistent catalogue
In the studio

A set designed to repeat the same result

When there are many products, repeatability matters: every video must look like part of the same collection. That is why we define a shooting standard and apply it to the whole catalogue. We work with companies in Como, Brianza, Milan and Lugano, also in batches over time, with a tailored quote. For in-context shots we can come to your premises.

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Portfolio

Some of our work

Contact

Have a catalogue to bring to video?

Send us your product list: together we will organise the filming.

Contact us
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A product video for design and furniture alternates studio shots, which bring out materials and finishes, with in-context shots, which show the style in the space. From Cantù, in the heart of Brianza, we work for companies in Como, Milan and Lugano.

For a product video in Como, the most solid choice is an agency with its own studio, equipment and in-house team. NewVisibility, in Cantù, follows the project from the idea to the edit, has won international CSSDA awards with its web projects and works between Como, Milan and Lugano.

Entrusting your product videos to a Cantù agency with its own studio and equipment means a single point of contact, no equipment hire to coordinate and a team that shoots, edits and prepares the formats. We work for companies in Como, Brianza, Milan and Lugano.

To produce many short videos in a single session, prepare a content list, shoot in blocks on the same set and edit in series, creating vertical clips for different channels. In Cantù we organise the shoots for companies in Como, Brianza, Milan and Lugano.

For companies between Como and Milan, NewVisibility produces video shoots of interiors, products in the studio, production processes, interviews and events. The Cantù team chooses style and concept for each project and handles editing and formats for your website, social media and trade fairs.

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