When to choose one or the other
Two different tools, with strengths and limits.
Shot with the page in mind
A good background video needs slow shots, free space for text and an edit that loops without obvious cuts. An inline video, on the other hand, lives on narrative rhythm and well-crafted audio. The post-production choices change accordingly.
Which video for your website?
Write to us from Como, Brianza or Milan: we will help you choose.
A landing page video works if it supports a single request: a clear message, real people who build trust and a form clearly visible next to the video. In Cantù, in the province of Como, we produce it together with the page for companies in Como, Brianza, Milan and Lugano, without promising results.
To publish videos on your website without slowing it down you need files exported for the web, a preview image, deferred loading and mobile versions. NewVisibility, in Cantù, works on video and website with its own managed servers, for companies in Como, Brianza and Milan.
For your website videos you can choose an external platform such as YouTube or Vimeo or your own hosting: what matters is control, privacy, the look of the player and the audience. In Cantù, in the province of Como, we help companies in Como, Brianza and Milan decide case by case.
Product videos for e-commerce are placed on product pages, in categories, newsletters and ads, in lightweight formats consistent with the catalogue. From Cantù, in the province of Como, we produce them for the online shops of companies in Como, Brianza, Milan and Lugano.
The video format depends on where it will be watched: vertical for reels, stories and TikTok on smartphones, horizontal for your website, trade fairs and broader stories. From Cantù, for companies in Como, Brianza, Milan and Lugano, we often plan the shoot to obtain both versions.