A heavy video can make the page slow and drive visitors away. The solution is not to give up on video, but to prepare it well: export for the web, suitable formats, a preview image and loading only when needed. In Cantù, in the province of Como, we work on video and website together, for companies in Como, Brianza, Milan and Lugano.
How to make a video on a page lighter
A few technical choices make the difference.




- Export designed for the web, not for TV
- Preview image instead of a player that starts straight away
- Deferred loading, only when the video comes into view
- Different versions for desktop and mobile
Servers and website go together
Speed also depends on where and how the website is hosted. Our websites run on our own managed servers, with an enterprise CMS: we talk about it on the domains, email and servers page. To choose the publishing platform, see also video post-production, where the export is prepared.


For your website videos you can choose an external platform such as YouTube or Vimeo or your own hosting: what matters is control, privacy, the look of the player and the audience. In Cantù, in the province of Como, we help companies in Como, Brianza and Milan decide case by case.
Videos on service pages show how you work and what the client gets; on the About us page they put a face to people and premises, with interviews and footage at your company. NewVisibility produces them in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.
For cookies and privacy of embedded videos, what matters is the player chosen, the consent required and the website's privacy notice. The framework should be defined in writing with a consultant. In Cantù, in the province of Como, we discuss it with companies in Como, Brianza, Milan and Lugano.
Before choosing a video agency, ask who follows the project, what equipment is used, how revisions are approved, which formats you receive and how rights and quote are defined. These are the questions to ask a video agency in Cantù too, for companies in Como and Milan.
A video on your website can keep visitors on the page longer, appear in video results and, with transcripts and text, give search engines more content to read. In Cantù we combine video, website and SEO for companies in Como, Brianza, Milan and Lugano.

