A video on your website is more than a nice visual touch: when it is planned and published the right way, it improves the experience of your visitors and gives search engines more signals to understand and reward your content. At NewVisibility, in Cantù, near Como, we bring video production, web development and SEO together in a single project.
Search engines reward pages that are useful and engaging. A well-placed video on your website can:
The same goes for AI-powered answer engines: clear, well-structured content is more likely to be quoted. That is the work we do with our AIO service.
Discover our AIO serviceA heavy video slows the page down and hurts the user experience. We optimise formats and compression so your website stays fast, on smartphones too.
A video performs better when it comes with text explaining what it is about. We write titles, descriptions and paragraphs built around the keywords that matter for your business.
Turning speech into text makes your video readable by search engines and accessible to everyone. Find out more about video subtitles.
A well-designed thumbnail invites the click, while structured data helps Google recognise the video and show it in search results.
We produce the video, integrate it into your website and take care of the content around it: one team, from the idea to publication, for consistent results you can measure over time.
The main types of business video are corporate, product, events and trade fairs, interviews, production process and social content. The choice depends on goal, audience and channel: in Cantù we help companies in Como, Brianza and Milan identify the most suitable format.
The objective of a business video is defined by clarifying what it must achieve, who it speaks to and where it will be seen, then turning that into a shared brief. In Cantù, in the province of Como, we always start here with companies in Brianza, Milan and Lugano.
The metrics of a business video should be tied to its objective: watch time, social interactions, behaviour on the website and enquiries, read together. In Cantù we help companies in Como, Brianza and Milan decide in advance what to look at.
For companies between Como and Milan, NewVisibility produces video shoots of interiors, products in the studio, production processes, interviews and events. The Cantù team chooses style and concept for each project and handles editing and formats for your website, social media and trade fairs.
A home page video presents the company immediately, shows real people and products and invites visitors to continue, without covering the title and buttons. In Cantù, in the province of Como, we design it together with the website for companies in Como, Brianza and Milan, with a lightweight file.
