There are many types of business video: company presentations, the story of your values, product videos, event coverage, interviews and short social content. Choosing well starts from your goal and your audience. At NewVisibility, a video production agency in Cantù, in the province of Como, we help you work out which format your company really needs.
Each type answers a different question. These are the formats we produce most often for companies in Como, Brianza and Milan.
Before suggesting a format, we ask ourselves a few simple questions:
A single shoot can often feed several types of video: that is why it pays to plan for reuse across several channels from the start.
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The objective of a business video is defined by clarifying what it must achieve, who it speaks to and where it will be seen, then turning that into a shared brief. In Cantù, in the province of Como, we always start here with companies in Brianza, Milan and Lugano.
The metrics of a business video should be tied to its objective: watch time, social interactions, behaviour on the website and enquiries, read together. In Cantù we help companies in Como, Brianza and Milan decide in advance what to look at.
The message of a business video comes from the audience, the main idea and the company's credibility, and becomes a consistent storyboard, script and imagery. In Cantù, in the province of Como, we define it with you before shooting, for companies across Brianza, Milan and Lugano.
A home page video presents the company immediately, shows real people and products and invites visitors to continue, without covering the title and buttons. In Cantù, in the province of Como, we design it together with the website for companies in Como, Brianza and Milan, with a lightweight file.
To get more from your video investment, formats and channels are planned from the start, creating versions for your website, social media, newsletters and trade fairs from the same footage. NewVisibility, from Cantù, sets up the reuse plan with companies in Como, Brianza, Milan and Lugano.
