The metrics of a business video should be chosen according to the purpose you made it for: a video to get known is judged differently from one designed to generate enquiries. At NewVisibility, in Cantù, in the province of Como, we help companies decide before publication what to look at and where, without promising results but reading the data with method.
There is no single number that says whether a video has worked: it is best to combine several signals, consistent with the objective.
Reading the metrics is meant to help you improve: from the original footage we can edit new versions, changing the opening hook, length or format, as we explain on the page about repurposing video. We work this way for companies in Como, Brianza, Milan and Lugano.
The message of a business video comes from the audience, the main idea and the company's credibility, and becomes a consistent storyboard, script and imagery. In Cantù, in the province of Como, we define it with you before shooting, for companies across Brianza, Milan and Lugano.
A business video for an SME starts from the people, places and way of working of the company, with a proportionate project and versions for each channel. From Cantù we support SMEs in Como and Brianza from the idea to the edit, with a tailored quote.
A professional business video brings together planning, our own equipment, lighting, audio and post-production in a single piece of work. NewVisibility, a video production agency in Cantù (Como), has an in-house team that follows every phase for companies in Como, Brianza, Milan and Lugano.
The most common types of product video are detail, function and in-context videos; the choice depends on what viewers need to understand. In Cantù we design them to measure for companies in Como, Brianza, Milan and Lugano, with versions for every channel.
The reel helps you get discovered, the story keeps you present day to day, the short video tells an idea. You choose based on message, channel and audience. From Cantù we help companies in Como, Brianza, Milan and Lugano choose the right format.
