Why does a business video shot by professionals in Cantù make a difference compared with a DIY one?

A video shot by professionals carries more weight because every choice is backed by a method

A professional business video in Cantù makes a difference compared with a DIY one because it brings together planning, equipment, direction and editing in a single piece of work. At NewVisibility, a video production agency in the province of Como, we have an in-house team that follows every phase, from the idea to the final file, for companies in Como, Brianza, Milan and Lugano.

What really changes

Why entrust your video to a production team

A phone and a bit of goodwill can be enough for quick content, but for a video that represents your company these elements matter.

Planning and storyboard

Message, scenes and pace decided before shooting

Our own equipment

Cameras, lenses, stabilisers and lights managed by us

Careful lighting and audio

Sharp images and clear voice

In-house post-production

Editing, colour, music and text with the same team

CSSDA awards for our websites

A culture of detail that we bring to our videos too

An honest choice

When DIY makes sense and when it does not

For quick, informal content, such as an update from the shop floor, a video made in-house may be enough. It is worth relying on professionals when the video:

represents the brand on your website, at trade fairs or in sales presentations;
must stay in use for a long time and show off products or spaces;
needs several versions for different channels, as we explain on the page about multichannel reuse.

The quote is always tailored, based on the project.

Ask for a quote

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-creativita

Portfolio

Some of our video and photo work

Go to the portfolio

Etro Home Interiors

Etro Home Interiors Ornamenta armchair making-of

Photo/Video

Baleri Italia

Baleri Italia Assembly instructions for the Mac Gee bookcase

Photo/Video

Jumbo collection

Jumbo collection On-location video production

Photo/Video

Roberto Cavalli Home Interiors

Roberto Cavalli Home Interiors Advert filmed on location on the Côte d’Azur

Photo/Video

Let's talk about your business video

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A business video for several sites is coordinated with a single brief, a site-by-site shooting schedule and a consistent edit. From Cantù, in the province of Como, we travel between Brianza, Milan and Lugano with one team.

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The length of a business video depends on channel, goal and audience: short versions for social media, more developed stories for your website and presentations. From the same footage, in Cantù, we edit several versions for companies in Como, Brianza and Milan, each with the right pace.

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To repurpose video across channels, the shoot is planned from the start with every format in mind. From the main video we create versions for your website, social media, campaigns, newsletters and trade fairs, with a single team in Cantù serving companies in Como and Brianza.

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A home page video presents the company immediately, shows real people and products and invites visitors to continue, without covering the title and buttons. In Cantù, in the province of Como, we design it together with the website for companies in Como, Brianza and Milan, with a lightweight file.

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To get more from your video investment, formats and channels are planned from the start, creating versions for your website, social media, newsletters and trade fairs from the same footage. NewVisibility, from Cantù, sets up the reuse plan with companies in Como, Brianza, Milan and Lugano.

Find out more