There is no single ideal length for a business video that works for everyone: it depends on the channel where it will be published, the goal you want to achieve and the audience you're speaking to. At NewVisibility, based in Cantù near Como, we plan every video around these questions, so each version has the right pace and length.
Every platform has its own viewing habits: on social media people scroll fast, while on your website or in a presentation viewers are already interested and willing to give more attention.
Sparking curiosity and getting noticed calls for a quick, direct message; explaining a product, a service or a production process may need a more detailed story.
A new prospect needs a concise first impression; a buyer, a partner or an employee may appreciate a more in-depth look.
A video should last as long as it takes to tell what matters, and no longer. In editing we cut everything that slows the pace, keeping only the essential moments.
Pace matters more than a precise number: here's how we think about length depending on where the video will be watched.
You don't have to choose just one length. With well-planned filming, we create several edits from the same footage:
That way every channel gets the right format and your investment in filming goes further.
All our videos
To repurpose video across channels, the shoot is planned from the start with every format in mind. From the main video we create versions for your website, social media, campaigns, newsletters and trade fairs, with a single team in Cantù serving companies in Como and Brianza.
A video on your website can keep visitors on the page longer, appear in video results and, with transcripts and text, give search engines more content to read. In Cantù we combine video, website and SEO for companies in Como, Brianza, Milan and Lugano.
The main types of business video are corporate, product, events and trade fairs, interviews, production process and social content. The choice depends on goal, audience and channel: in Cantù we help companies in Como, Brianza and Milan identify the most suitable format.
The most common types of product video are detail, function and in-context videos; the choice depends on what viewers need to understand. In Cantù we design them to measure for companies in Como, Brianza, Milan and Lugano, with versions for every channel.
The reel helps you get discovered, the story keeps you present day to day, the short video tells an idea. You choose based on message, channel and audience. From Cantù we help companies in Como, Brianza, Milan and Lugano choose the right format.
