How do you build the message of a business video?

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The message

A business video communicates well when it has a single clear message

The message of a business video is built starting from what your audience needs to understand, remember and feel. At NewVisibility, in Cantù, in the province of Como, we define it together with you before shooting, so that images, words and music work in the same direction.

How it is built

Four questions for an effective message

Before writing an outline we answer these points, with your team and ours.

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From words to scenes

From message to imagery

A clear message becomes concrete in the storyboard, where we choose shots, text and pace. The tone fits the brand identity, developed together with your visual identity.

  • a single central idea, repeated consistently;
  • essential words and phrases that stick;
  • tone suited to the companies in Como, Brianza, Milan and Lugano you work with.
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Portfolio

Some of our video and photo work

What is the message of your video?

Tell us what you want to say to your audience: we will help you turn it into a video.

Services of interest

A business video for an SME starts from the people, places and way of working of the company, with a proportionate project and versions for each channel. From Cantù we support SMEs in Como and Brianza from the idea to the edit, with a tailored quote.

A professional business video brings together planning, our own equipment, lighting, audio and post-production in a single piece of work. NewVisibility, a video production agency in Cantù (Como), has an in-house team that follows every phase for companies in Como, Brianza, Milan and Lugano.

A business video for several sites is coordinated with a single brief, a site-by-site shooting schedule and a consistent edit. From Cantù, in the province of Como, we travel between Brianza, Milan and Lugano with one team.

The reel helps you get discovered, the story keeps you present day to day, the short video tells an idea. You choose based on message, channel and audience. From Cantù we help companies in Como, Brianza, Milan and Lugano choose the right format.

For companies between Como and Milan, NewVisibility produces video shoots of interiors, products in the studio, production processes, interviews and events. The Cantù team chooses style and concept for each project and handles editing and formats for your website, social media and trade fairs.

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