A product video shows shape, materials, function and details in motion, helping customers understand and choose. At NewVisibility, in Cantù near Como, we shoot product videos in the studio and on location, with lighting and camera movements designed to bring out the best in every object.
Why make a product video
Video closes the gap between your product and the people evaluating it, online and offline.
Light, movement and detail


Your product in its setting
Beyond studio shots on a neutral background, we can place your product in context: in a showroom, in a furnished interior or while it is being made on the production line. This way the video tells the story not just of the object, but of the value and care behind it, for companies in Como, Brianza, Milan and Lugano.
The multi-camera orbital shot uses several synchronised cameras around the subject to create a rotation around a frozen moment. We produce it in Cantù, with our own equipment, for fashion, jewellery and design products of companies in Como, Brianza and Milan.
ASMR videos focus on close-up sounds and macro shots, with 3D audio, to convey the materials and craftsmanship of a product. In marketing they work well on reels and stories: we produce them in Cantù for companies in Como, Brianza, Milan and Lugano.
A still life video is shot in the studio by building the set around the product, designing lighting and reflections and using slow movements and macro details. Our studio in Cantù, in the province of Como, is available to companies in Brianza, Milan and Lugano.
The most common types of product video are detail, function and in-context videos; the choice depends on what viewers need to understand. In Cantù we design them to measure for companies in Como, Brianza, Milan and Lugano, with versions for every channel.
To show how a technical or industrial product works, complexity is turned into clear sequences: what it does, how it is used, where the advantage lies. NewVisibility, in Cantù, builds the story with the company, for industrial businesses in Como, Brianza, Milan and Lugano.
Product videos for e-commerce are placed on product pages, in categories, newsletters and ads, in lightweight formats consistent with the catalogue. From Cantù, in the province of Como, we produce them for the online shops of companies in Como, Brianza, Milan and Lugano.
The filming of a product catalogue is organised in series: a list with priorities, a schedule by product type, a single set and style, editing by channel. In our studio in Cantù, in the province of Como, we shoot catalogues for companies in Brianza, Milan and Lugano with our own equipment.
A product video for design and furniture alternates studio shots, which bring out materials and finishes, with in-context shots, which show the style in the space. From Cantù, in the heart of Brianza, we work for companies in Como, Milan and Lugano.
For a product video in Como, the most solid choice is an agency with its own studio, equipment and in-house team. NewVisibility, in Cantù, follows the project from the idea to the edit, has won international CSSDA awards with its web projects and works between Como, Milan and Lugano.
Entrusting your product videos to a Cantù agency with its own studio and equipment means a single point of contact, no equipment hire to coordinate and a team that shoots, edits and prepares the formats. We work for companies in Como, Brianza, Milan and Lugano.
Colour correction balances the exposure, contrast and colours of every shot, so the video looks natural, consistent and true to your products. In Cantù, in the province of Como, we handle it together with the edit for companies in Como, Brianza, Milan and Lugano, keeping it distinct from creative colour grading.
A professional video costs more because there is more behind it than the camera: concept, crew, lighting, audio, colour and editing work together. NewVisibility, in Cantù, uses its own equipment and supports companies in Como, Brianza, Milan and Lugano from the idea to the final file.
To produce many short videos in a single session, prepare a content list, shoot in blocks on the same set and edit in series, creating vertical clips for different channels. In Cantù we organise the shoots for companies in Como, Brianza, Milan and Lugano.
For companies between Como and Milan, NewVisibility produces video shoots of interiors, products in the studio, production processes, interviews and events. The Cantù team chooses style and concept for each project and handles editing and formats for your website, social media and trade fairs.
Videos on service pages show how you work and what the client gets; on the About us page they put a face to people and premises, with interviews and footage at your company. NewVisibility produces them in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.





