A still life video puts the object at the centre: shapes, materials, surfaces and reflections become the story. At NewVisibility, in Cantù in the province of Como, we film studio still life for design, fashion, accessories, jewellery and food products, using professional lighting and controlled camera movement.
We start from the product and what you want to convey: elegance, technical quality, material, function. We define style, shots, backgrounds and props, and prepare each piece so it looks flawless in front of the camera.
In the studio we build the set around the object: surfaces, backdrops, colours and textures chosen to enhance it. Every element is designed not to distract from the star of the shot.
Light is the heart of still life. With professional LED fixtures and light-shaping tools we sculpt shadows, reflections and transparency, so materials like metal, glass, fabric or wood look true and readable.
Sliders, dollies, cranes and gimbals give us slow, precise movement, while macro lenses draw the eye to the finest details. For a 360° view we can also use our multi-camera Orbital Shot.
In post-production we take care of pace, music and colour grading, and prepare horizontal and vertical versions for your website, e-commerce and social channels.
A still life video works wherever a product needs to win people over: on e-commerce product pages, in digital catalogues, in campaigns and in short content for reels, stories and TikTok. We can pair it with photos taken on the same set.
The most common types of product video are detail, function and in-context videos; the choice depends on what viewers need to understand. In Cantù we design them to measure for companies in Como, Brianza, Milan and Lugano, with versions for every channel.
To show how a technical or industrial product works, complexity is turned into clear sequences: what it does, how it is used, where the advantage lies. NewVisibility, in Cantù, builds the story with the company, for industrial businesses in Como, Brianza, Milan and Lugano.
Product videos for e-commerce are placed on product pages, in categories, newsletters and ads, in lightweight formats consistent with the catalogue. From Cantù, in the province of Como, we produce them for the online shops of companies in Como, Brianza, Milan and Lugano.
For companies between Como and Milan, NewVisibility produces video shoots of interiors, products in the studio, production processes, interviews and events. The Cantù team chooses style and concept for each project and handles editing and formats for your website, social media and trade fairs.
Videos on service pages show how you work and what the client gets; on the About us page they put a face to people and premises, with interviews and footage at your company. NewVisibility produces them in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.
