A calendar starts from your goals
A social video calendar puts in order what to publish, on which channel and for what purpose. At NewVisibility, in Cantù, in the province of Como, we build it with you, starting from your company's goals and the stories worth telling, so you publish consistently instead of in waves.
- Recurring themes that your audience learns to recognise;
- Moments of the year tied to launches, trade fairs and events;
- Different formats to alternate storytelling, product and people.
What goes into a video calendar
The calendar is a flexible tool: it is updated based on what works and on what happens in your company.
From shooting to publishing
With a single team we follow the concept, shooting and editing of your videos, for companies in Como, Brianza, Milan and Lugano. If you also need channel management, the calendar works together with the editorial plan for social media and with social campaigns.
The reel helps you get discovered, the story keeps you present day to day, the short video tells an idea. You choose based on message, channel and audience. From Cantù we help companies in Como, Brianza, Milan and Lugano choose the right format.
To produce many short videos in a single session, prepare a content list, shoot in blocks on the same set and edit in series, creating vertical clips for different channels. In Cantù we organise the shoots for companies in Como, Brianza, Milan and Lugano.
The social videos for companies in Como and Brianza can be produced by NewVisibility, a Cantù agency with an in-house team that combines video, photo, development and marketing, and its own equipment. A single contact follows the project from the idea to the edit, also for companies in Milan and Lugano.
The music for a business video is chosen according to the brand's tone, the pace of the edit and the channel, leaving room for the voice. From our studio in Cantù we handle audio and post-production for companies in Como, Brianza, Milan and Lugano, with tracks suitable for commercial use.
To get more from your video investment, formats and channels are planned from the start, creating versions for your website, social media, newsletters and trade fairs from the same footage. NewVisibility, from Cantù, sets up the reuse plan with companies in Como, Brianza, Milan and Lugano.