How do you choose music and audio for a corporate video?

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Music and audio in video: half the emotion comes from what you hear

Choosing the right music and audio for a corporate video shapes its pace, its tone and the memory your audience takes away. At NewVisibility, a video production agency in Cantù, near Como, we treat sound with the same care we give to images, from the shoot through to post-production.

The sound elements

What a video's audio is made of

Good audio is a balance of several elements, each with its own space in the final mix.

Voice
Clear, easy-to-follow interviews, dialogue and voice-over
Music
A soundtrack that matches your brand's tone
Ambient sound and effects
Real sounds of processes, materials and spaces
ASMR and 3D audio
Immersive sound to showcase products and details
Live sound

Clean voice starts with the shoot

In interviews and videos where people speak, voice quality is essential: unclear audio loses viewers' attention even when the images are excellent.

That is why we take care of sound recording on set and then, in post-production, clean up the audio, balance levels and blend it with music and effects, for companies in Como, Brianza, Milan and Lugano.

Discover post-production

Elegant, energetic, reassuring, technical: the music should speak the same language as your company and your audience.

Music and images work together: scene changes, cuts and key moments are built around the rhythm of the track.

When there is a voice-over or an interview, the music supports without drowning it out: the message must always stay clear.

On social media many videos start muted: that is why we plan subtitles and on-screen text that work even in silence.

We choose tracks licensed for commercial use, so you can publish your video on your website, social media and at trade fairs with peace of mind.

Portfolio

Videos and projects by our team

Want a video people remember for its sound too?

Tell us about your project: together we will choose the music, voice and sound atmosphere that best suit your audience.

Contact us
NewVisibility, communication and digital marketing agency in Cantù

Video post-production includes editing, colour correction, audio and music, text and graphics, through to export in the formats for every channel. We handle it in-house in Cantù, in the province of Como, with the same team that shot the video, for companies between Milan and Lugano.

A video storyboard describes shots, text and music scene by scene before filming: it lets you approve the video in advance and shoot with a clear plan. In Cantù we prepare it after the concept, for companies in Como, Brianza, Milan and Lugano.

Video pre-production defines objectives, message, schedule, locations, people and equipment before filming. In Cantù, in the province of Como, we handle it with an in-house team for companies in Como, Brianza, Milan and Lugano, so shoot day runs smoothly and without surprises.

A complete video quote includes pre-production, filming, editing, versions and revisions. Extra shoots, additional formats, travel and usage rights should be clarified in advance. NewVisibility, in Cantù, writes it transparently for companies in Como, Brianza, Milan and Lugano.

To produce many short videos in a single session, prepare a content list, shoot in blocks on the same set and edit in series, creating vertical clips for different channels. In Cantù we organise the shoots for companies in Como, Brianza, Milan and Lugano.

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