Video pre-production covers objectives, message, running order, locations, people and equipment: everything that needs to be defined before filming. At NewVisibility, in Cantù, in the province of Como, we handle it with an in-house team, so shoot day is orderly and free of surprises.
Every decision made in advance makes shooting faster and editing more effective.
When the people who conceive the video are the same team that shoots and edits it, nothing gets lost between one stage and the next. We work with companies in Como, Brianza, Milan and Lugano, with a single point of contact and our own equipment.
In pre-production we also define the formats, both landscape and vertical, so you have versions ready for your website and social media from the start.
Discover our videos
A brief for a business video sets out the objective, audience, message, tone, channels and constraints of the project. You don't need to be an expert: in Cantù, in the province of Como, we help companies in Como, Brianza, Milan and Lugano write it together and turn it into a concept.
The locations for video shoots are chosen according to message and audience: premises, showroom, workshops or events. With a site visit we assess light, spaces, noise and logistics, moving from Cantù between Como, Brianza and Milan with our own equipment.
The edit revisions start from a first version: we collect feedback in a single list, apply the changes and reach final approval. From Cantù, in the province of Como, we work this way remotely too, with companies in Brianza, Milan and Lugano.
The objective of a business video is defined by clarifying what it must achieve, who it speaks to and where it will be seen, then turning that into a shared brief. In Cantù, in the province of Como, we always start here with companies in Brianza, Milan and Lugano.
To tell a company's history and values, start from people, places of origin and everyday actions, not slogans. With interviews, archive material and footage on site we build a sober story. NewVisibility, in Cantù, produces it for companies in Como, Brianza, Milan and Lugano.
