Good preparation for a video shoot is what makes the day on set calm and productive. At NewVisibility, in Cantù near Como, we guide you step by step: together we define goals, running order, location and the people involved, so on shoot day you can simply focus on your work.
A few clear points prevent surprises and wasted time. Here is what we work on with you during pre-production:
On shoot day it pays to get the spaces ready in advance: tidy rooms, logos and company materials in place, products clean and ready to show. For anyone appearing on camera we recommend simple clothing without busy patterns, and a few minutes to get comfortable with the crew. We take care of the rest: lighting, sound, framing and timing, whether we film at your premises in Como or Brianza, or at a site in Milan or Lugano.
Plain clothes in neutral or brand-consistent colours work best. Busy patterns and thin stripes can cause distracting effects on screen, and other brands' logos are best avoided.
There is no need to memorise a script: we share the topics and questions beforehand so you can answer naturally. During filming we guide you and, if needed, calmly take it again.
If we film in a department or production area, it helps to let colleagues know, check safety rules and pick the moments when the processes are most interesting to show.
Logo, brand guidelines, products, samples or documents to show: having them ready saves time and helps us compose more polished shots.
A video quote is set by the day when filming is flexible, and by project when objectives and content are clear. NewVisibility, from Cantù, proposes the most suitable option for companies in Como, Brianza, Milan and Lugano, always tailored and with items written clearly.
Locations, travel and people involved affect the cost of a video because they change organisation, journeys and crew size. NewVisibility, based in Cantù, shoots at the premises of companies between Como, Brianza, Milan and Ticino and explains in the quote what each item depends on.
The complexity of the video editing affects the quote because more footage, versions, graphics, subtitles and revisions take more work. NewVisibility edits in-house with the team that shot the video, in Cantù, and assesses with companies in Como, Brianza, Milan and Lugano what is really needed.
For a product video in Como, the most solid choice is an agency with its own studio, equipment and in-house team. NewVisibility, in Cantù, follows the project from the idea to the edit, has won international CSSDA awards with its web projects and works between Como, Milan and Lugano.
A video for a trade fair stand starts from a clear message, carefully shot footage of products and processes and an edit that works even without audio, designed for the stand's screens. We produce it in Cantù, in the province of Como, for exhibitors from Como, Brianza and Milan.
