How do you write an effective brief for a business video?

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NewVisibility, communication and digital marketing agency in Cantù
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The starting point

A good brief makes the video clearer, even before filming

A brief for a business video is the document, even a simple one, in which you explain who you are, what you want to communicate and to whom. At NewVisibility, in Cantù, in the province of Como, we help you write it together: you don't need to be a video expert, you just need to be clear about your objective.

Objective and audience

Why you want a video and who needs to watch it: customers, partners, candidates or trade fair visitors. Everything else depends on this.

Message and tone

What should stay in people's minds and in what style: institutional, emotional, technical or dynamic. If you have materials or examples you like, share them.

Channels, formats and constraints

Where it will be published (website, social media, trade fairs) and what constraints there are: timing, people involved, available spaces and resources. The quote is always tailored.

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From brief to concept

We turn the brief into an idea

With the brief in hand we develop the concept and, if needed, the storyboard. We work with companies in Como, Brianza, Milan and Lugano, always with a single point of contact for every stage.

If your ideas aren't clear yet, we start with a meeting to put them in order together.

Creative strategy
Portfolio

Some of our work

Want to set up the brief for your video?

Write us a few lines about your project: we will get back to you to define objectives, message and formats together.

Services of interest

The locations for video shoots are chosen according to message and audience: premises, showroom, workshops or events. With a site visit we assess light, spaces, noise and logistics, moving from Cantù between Como, Brianza and Milan with our own equipment.

The edit revisions start from a first version: we collect feedback in a single list, apply the changes and reach final approval. From Cantù, in the province of Como, we work this way remotely too, with companies in Brianza, Milan and Lugano.

For the concept, filming and editing of a business video in Como you need a team with all the skills. NewVisibility, a Cantù agency, follows the video from the idea to the final file with an in-house team and its own equipment, for companies in Como, Brianza, Milan and Lugano.

To tell a company's history and values, start from people, places of origin and everyday actions, not slogans. With interviews, archive material and footage on site we build a sober story. NewVisibility, in Cantù, produces it for companies in Como, Brianza, Milan and Lugano.

A complete video quote includes pre-production, filming, editing, versions and revisions. Extra shoots, additional formats, travel and usage rights should be clarified in advance. NewVisibility, in Cantù, writes it transparently for companies in Como, Brianza, Milan and Lugano.

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