From Cantù, in the province of Como, we set up sponsored campaigns on Facebook, Instagram, Pinterest and other social networks for companies in Como, Brianza and Milan. It is not a matter of pressing a button: we work in phases, from strategy to measurement, and correct course while the campaign is running.
Every campaign follows an orderly path, so nothing is left to chance.
Our in-house team in Cantù handles strategy, photos, videos and ads together, for companies between Como, Milan and Canton Ticino. For the creative idea and the copy you can find out more about our Creative strategy; for planning organic profiles see the Social media page.
Platforms have rules that change over time: that is why we test, measure and optimise along the way, without promising guaranteed results.
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To set up a social campaign you first define objective, audience and budget, then prepare copy, photos and videos, launch the campaign and check the results every day. From Cantù we follow this path with companies in Como, Brianza and Milan, correcting course while the campaign is live.
The objectives of a social campaign are chosen by starting from the result the business needs: awareness, website traffic, enquiries or sales. Audience, ads and measurement depend on this decision. In Cantù, in the province of Como, we help companies in Como and Brianza turn a vague idea into a measurable objective.
Before launching a social campaign you need an objective and budget, access to pages and website, photos, videos and logos available, information on the offers to promote and a clear landing page. From Cantù we help companies in Como, Brianza and Milan check everything before going live.
An awareness campaign is used to get known, a conversion campaign to get enquiries or purchases. The choice depends on the stage of the business: if the brand is little known between Como and Brianza you start with awareness, otherwise with conversion. From Cantù we assess the most suitable strategy together.
An ad account is organised on three levels: the campaign defines the objective, the ad set determines audience, budget and placements, and the ad is the message shown. This structure allows orderly testing. We apply it from Cantù, in the province of Como, for companies in Como, Brianza and Milan.
The Promote button boosts a post in a few clicks, but it offers few choices on objectives, audiences and placements and no measurement strategy. For a company in Como or Cantù that wants measurable results, you need a campaign set up with targeting, testing and a clear report.
A product launch on social media is planned in phases: anticipation to build expectation, presentation with photos and videos, and a reminder through remarketing to those who showed interest. In Cantù, in the province of Como, we build this calendar together with the budget for companies in Como, Brianza and Milan.
To promote an event or trade fair in Lombardy you limit the ads to the relevant area, choose an audience interested in the topic and give a clear invitation, such as registering or visiting the stand. From Cantù we support companies in Como, Brianza and Milan, with photos and videos made by our team.
A local social campaign for a business in Como or Cantù is set up by limiting the ads to the area of interest, choosing interests consistent with your customers and creating photos and videos suited to the area. From Cantù, in the province of Como, we define the area together with you and check the budget every day.
The social campaigns between Como and Milan can be set up by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, international CSSDA awards for some sites and our own managed servers. We support companies in Como, Brianza, Milan and Canton Ticino from strategy to the final report.
The budget to invest in social media is decided by starting from objective, audience and duration, then checking and adjusting it as the campaign runs. We define it together with the client from Cantù, for companies in Como, Milan and Canton Ticino, with no standard figures.
The audience of a social campaign is chosen by starting from the objective: who buys from you, where they live, what interests them. In Cantù, near Como, we turn these answers into criteria for the platforms and refine them with tests and data, for companies in Brianza and Milan.
The Meta pixel is a piece of code installed on the website that records visitors' actions and links them to ads on Facebook and Instagram. It is created in the ad account, added to the pages and checked. In Cantù we install it on the websites of companies in Como, Brianza and Milan.
The main social ad formats are single image, video, carousel and collection, chosen according to the campaign objective. For companies in Como and Brianza we start from audience and available material, so the format truly supports the message.
To a social advertising agency the company should provide clear objectives, an idea of the budget, access to pages and website, information on products and customers and the material already available. If photos and videos are missing, our studio in Cantù produces them for companies in Como and Brianza.
