Newsletter reports turn every send into useful information: who opened, what they clicked, which topics interested them most. NewVisibility, a marketing agency in Cantù, in the province of Como, prepares clear reports for companies in Como, Brianza, Milan and Canton Ticino, without numbers that are hard to interpret.
Each indicator answers a different question about the relationship between your company and its contacts.
After every send the Cantù team collects the data from the platform and reads it with you: what worked, what to change in the subject line, content or segmentation. If the newsletter is connected to the website, you can also see the visits it generates. For consent and privacy topics, see the page Privacy of forms and newsletters.
Tell us about your newsletter
Tell us how you send your communications today: from our office in Cantù we help you read the results.
The open rate shows how many people open the newsletter, the click rate how many click a link inside it. Together they show whether subject line and content work. From Cantù, in the province of Como, we help companies in Brianza and Milan read these indicators without promising guaranteed results.
A newsletter report is read starting from the goal of the send: you look at delivery, opens, clicks and unsubscribes and compare them with previous sends. Our Cantù team prepares clear reports for companies in Como, Brianza and Milan, understandable even to those who do not do marketing for a living.
A newsletter A/B test sends two versions to comparable groups of contacts, changing only one element at a time, such as the subject line or button, and compares the results. From Cantù we set up tests for companies in Como, Brianza and Milan, so every send improves thanks to real list data.
Companies that entrust their newsletter to a Cantù agency receive reports on opens, clicks, list status and contact behaviour, commented on by the team with guidance for the next send. NewVisibility works from Cantù, in the province of Como, for companies in Brianza, Milan and Lugano.
The most meaningful clicks are those on product pages, contact buttons and links repeated across several newsletters, because they show real interest. From Cantù we help companies in Como, Brianza and Milan read these signals and identify the contacts to follow up commercially.
To link newsletters and conversions you use tracked links and goals set up on the website, so you can see which sends bring visits and actions such as forms or purchases. NewVisibility, in Cantù in the province of Como, develops website and newsletter together for companies in Brianza and Milan.
To understand which contacts are most interested you look at regular reads, repeated clicks, website visits and enquiries after the newsletter. From Cantù, in the province of Como, we help companies in Brianza and Milan tell warm contacts apart and pass them to the sales team.
Send data is analysed with a first reading after every send and a broader comparison at regular intervals, to see the trend over time. The Cantù team agrees the pace with companies in Como and Brianza based on how often they send their newsletters.
To analyse results by market you split contacts by country and language and read separate reports for Italy and Canton Ticino. From Cantù, near Como and the border, we support companies writing to customers between Milan and Lugano; for consent and privacy, speak with your consultant or DPO.
To turn data into improvements you pick one priority from the report, change a single element and check the result in the next send. The Cantù team, in the province of Como, applies this cycle with companies in Brianza and Milan.
The return on a newsletter is estimated by linking goals chosen in advance to real data on opens, clicks and actions on the website, with no guaranteed results. From our Cantù studio, near Como, we help companies in Brianza, Milan and Lugano define what to measure.
Buttons and calls to action go after the main message, clearly visible and with text that says what happens on click. A single primary action works better. In Cantù, in the province of Como, we design the journey for companies between Brianza and Milan.
To reactivate inactive contacts you identify subscribers who have not opened for a while, send a dedicated message and remove those who do not respond. From Cantù, near Como, we set up the reactivation plan on the real campaign reports of companies in Brianza and Milan.
An effective newsletter subject line is clear, honest and concrete: it previews the content with words from your sector and is completed by a preview text that does not repeat it. You improve it by comparing versions with A/B testing and reading the reports. We do this from Cantù for companies in Como and Milan.
To send emails based on behaviour you observe contacts' clicks and interests and match each one with a relevant message. NewVisibility, in Cantù in the province of Como, sets up these rules for companies in Como, Brianza and Milan, avoiding sending everyone the same content.
