Conversion tracking in Google Ads shows which ads, keywords and audiences really bring results. In Cantù, in the province of Como, NewVisibility, a Google Partner agency, sets up clear measurement for companies in Como, Brianza, Milan and Canton Ticino, so budget decisions are based on data and not on impressions.
Every action that matters to your company can become a tracked conversion.
We configure tags, events and links with Analytics on your bespoke website, including for campaigns aimed at Como, Milan and Lugano. For cookies and consent, always check your choices with your consultant or DPO.
Tell us about your campaigns
Tell us about your business in Como, Brianza or Ticino: we will tell you what to track.
A conversion in Google Ads is a valuable action taken after the ad: a phone call, a submitted form, a purchase. Measuring it lets you judge campaigns on results and not just clicks. In Cantù, between Como and Milan, we define together the conversions that matter for your company.
To track calls, forms and purchases you configure dedicated events on the website and in the ads, so every contact is attributed to the campaign that generated it. In Cantù we do it for companies in Como, Brianza and Milan, starting from the website and business goals.
Google Tag Manager is Google's free tool for installing and managing website tags and events without changing the code every time. It keeps tracking orderly and verifiable. We configure it from Cantù for companies in Como, Brianza and Milan that run Google Ads campaigns.
To link Google Analytics 4 to Google Ads you associate the two accounts from the Analytics settings and import events as conversions, after checking them. That way you see what users do after the click. We handle it in Cantù for companies between Como and Milan.
Consent Mode makes Google tags adapt to the choices users make in the cookie banner, to handle measurement and advertising consistently. For the legal aspects, check with your consultant or DPO. In Cantù we configure it for companies in Como, Brianza and Milan.
Enhanced conversions use first-party data, collected directly on your website and sent to Google in protected form, to measure contacts and purchases better. We assess with you whether to activate them, together with your privacy consultant. We work from Cantù for companies in Como and Milan.
To connect website contacts to the CRM, form enquiries are transferred to the management system with the campaign source, and the commercial outcome can flow back to the ads. We develop these integrations in Cantù for B2B companies in Como, Brianza and Milan.
The Google Ads campaign report is read starting from conversions, then spend, and finally context data such as impressions and clicks. It helps decide what to strengthen or correct. In Cantù we go through it in simple terms with companies in Como and Milan.
To track campaigns in Italy and Switzerland you distinguish markets, languages, currencies and consent rules in separate accounts, conversions and reports. From Cantù we work with companies in Como, Milan, Lugano and Canton Ticino; for each country's rules it is best to consult your adviser.
NewVisibility, a Google Partner agency in Cantù, sets up Google Ads tracking for companies in Como, Brianza, Milan and Ticino. The in-house team develops the website, configures tags and events and manages the campaigns, with no suppliers to coordinate.
The return of a Google Ads campaign is evaluated by comparing the investment with tracked conversions: calls, enquiries and purchases, also considering lead quality. As a Google Partner agency in Cantù, for companies in Como and Milan, we make every result measurable.
Google ads are paid and start straight away; organic results are earned over time with an optimised website and content. They are complementary routes. For companies in Como, Brianza and Milan we often work on both, from our studio in Cantù.
To evaluate a campaign it pays to start from the goal: Google Ads metrics such as conversions, cost per conversion, impression share and lead quality say more than clicks and impressions. In Cantù we build readable reports for companies in Como, Brianza and Milan, cross-checking them with commercial data.
Following up Google Ads leads requires a quick reply, a single place to collect enquiries and a link to the CRM to know which ones become customers. From Cantù we help companies in Como, Brianza and Milan avoid losing leads.
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
