Google Ads display and YouTube campaigns bring your brand, with banners and videos, to partner sites and YouTube, in front of audiences chosen by interests, behaviour and previous visits to your website. From Cantù, in the province of Como, we set them up for companies in Como, Brianza, Milan and Canton Ticino.
A display campaign works when the banners are polished and consistent with your brand. A YouTube campaign works when the video grabs attention in the first few seconds. That is why photos, video and graphics are created by our in-house team, with no hand-offs between different suppliers.
The result is recognisable communication, from banner to video to landing page, linked to video production and professional photography.
We make no promises of results: what counts is a set of precise choices, which we check and optimise over time.
Google display campaigns are ads with images, text and video shown on partner sites, apps and platforms. They do not answer a search: they target chosen audiences and help make a company in Como, Cantù or Brianza known to people who are not yet looking for it.
Remarketing shows targeted ads to people who have already visited your website or watched your videos, reminding them of the products and services they saw. It is widely used by companies in Como, Brianza and Milan and requires a correct cookie banner, to be checked with your consultant or DPO.
The audiences of a display campaign are defined by combining interests, purchase intent, custom audiences, first-party data and similar audiences, with targeted exclusions. The Cantù agency starts from the ideal customer of your company in Como or Milan, then checks which audiences bring clicks and enquiries.
A display campaign needs banners in several formats: rectangles, wide banners, vertical spaces and mobile versions, plus responsive ads made of images, headlines and texts. The Cantù team creates graphics and photos in-house, for companies in Como and Brianza with a consistent image.
YouTube video ads are spots shown before, during or alongside videos, aimed at audiences chosen by interests and behaviour, even in a specific area such as Como, Brianza or Milan. The format depends on the goal: awareness, website visits or enquiries.
A YouTube campaign needs videos designed for the platform: a strong opening in the first seconds, a single clear message, subtitles and formats suited to the placements. The Cantù video team produces them in-house, also in several versions, for companies in Como, Brianza and Milan.
A Demand Gen campaign in Google Ads uses images and videos to build interest on YouTube, Discover and Gmail among people who have not yet searched for your product. It works alongside search and remarketing and is useful for companies in Como, Brianza and Milan that want to be discovered.
To reach an audience across Como, Milan and Ticino with display you set up separate geographic areas, with messages, language and budget suited to each zone. An agency in Cantù, close to Lugano and Milan, distinguishes Italian and Swiss habits and compares results zone by zone.
To avoid unsuitable sites you use Google Ads exclusions: lists of sites, apps and YouTube channels, sensitive categories and brand suitability settings, updated by checking placements. NewVisibility oversees them for campaigns of companies in Como, Cantù and Brianza.
In Cantù, videos and banners for Google campaigns are created by NewVisibility, a Google Partner agency with an in-house development, photo, video, graphics and marketing team. It works with companies in Como, Brianza, Milan and Canton Ticino, with bespoke websites as landing pages and CSSDA awards on some projects.
Negative keywords are terms you exclude from the campaign, so the ad does not appear for searches that bring no customers, such as people looking for free things or jobs. They reduce wasted budget. From Cantù we update the list for companies in Como and Milan after every review of search terms.
A Performance Max campaign is a Google Ads format that uses automation to show ads across several channels, such as Search, Shopping, YouTube and Display, with a single campaign. You provide goals and materials. From Cantù we manage it for companies in Como, Brianza and Milan.
Consent Mode makes Google tags adapt to the choices users make in the cookie banner, to handle measurement and advertising consistently. For the legal aspects, check with your consultant or DPO. In Cantù we configure it for companies in Como, Brianza and Milan.
Smart bidding is the set of automated bidding strategies in Google Ads: the algorithm adjusts the bid at every auction based on conversion signals. For companies in Como and Brianza we use it with well-tracked conversions and constant supervision from our team in Cantù.
You integrate campaigns, website, photos and videos by entrusting them to a single team: in Cantù we develop the website, produce the visual content and manage Google Ads, with consistent messages for companies in Como, Brianza and Milan.
