How does targeting work in social campaigns?

The audience of a social campaign is chosen by starting from the objective: who buys from you, where they live, what interests them. In Cantù, near Como, we turn these answers into criteria for the platforms and refine them with tests and data, for companies in Brianza and Milan.

To reach an audience by interests and behaviour you translate the profile of the ideal customer into the categories offered by the platforms: topics followed, online habits, pages they interact with. From Cantù, in the province of Como, we do this for companies in Como, Brianza and Milan, with testing and ongoing optimisation.

To limit ads to an area such as Como or Brianza you set the territory in the targeting, choosing cities, provinces or areas around your business. The budget is not spent on people who are too far away. From Cantù we set the radius based on where your customers really are.

Lookalike audiences are groups of people with characteristics similar to your best customers: the platform identifies them starting from a source you provide. They are used to widen the reach of a campaign. From Cantù we use them for companies in Como, Brianza and Milan.

To use customer data to create an audience you start from a list of contacts, managed in line with the rules, to use for dedicated ads or to find similar people. From Cantù we help companies in Como and Milan organise it; for legal aspects, check with your adviser.

To prevent audiences from overlapping you structure campaigns with distinct audiences, exclude the groups that coincide and check ad frequency, so the campaigns do not compete with each other. From Cantù, near Como, we look after this structure for companies in Brianza and Milan.

With privacy rules targeting becomes more careful with data: consent and available information can change over time. From Cantù, for companies in Como, Milan and Ticino, we set up campaigns accordingly; on consent and GDPR we do not give legal advice and refer you to your adviser.

To reach customers between Milan and Lugano with a single campaign you set up targeting that covers Lombardy and Canton Ticino, with messages in the right language and, if needed, separate groups for each market. From Cantù, a short distance from the border, we serve both territories.

To exclude existing customers you create an audience of people who have already bought or contacted the company and exclude it from campaigns aimed at new customers. The budget is concentrated on people who do not know you yet. From Cantù we do this for companies in Como, Brianza and Milan.

NewVisibility, a social advertising agency in Cantù with an in-house team for development, photo, video and marketing, can identify the right audience for a company in Como. We define audience, objectives and budget with you, for companies between Como, Brianza, Milan and Lugano, without promising guaranteed results.

You create a remarketing audience from website visitors and show ads designed for the next step, excluding those who have already got in touch. For companies in Como and Brianza it is the way to make the most of existing traffic: from Cantù we set up audiences, messages and tracking.

Campaign tracking requires a clear privacy notice and consent and cookie management set up on the website, to be checked with your own adviser. In Cantù, in the province of Como, we develop websites for companies in Como, Brianza, Milan and Ticino taking these aspects into account.

A local social campaign for a business in Como or Cantù is set up by limiting the ads to the area of interest, choosing interests consistent with your customers and creating photos and videos suited to the area. From Cantù, in the province of Como, we define the area together with you and check the budget every day.

To reach decision-makers you use the platform's targeting options: role, sector, company size, interests and behaviour, building a narrow audience and a tailored message. NewVisibility, an agency in Cantù (Como), sets it up for companies in Brianza and Milan, with testing and measurement.

It depends on the client: Facebook and Instagram for the local audience, LinkedIn for B2B, Pinterest for visual sectors. For a company between Como and Milan we look at who you want to talk to, where they live and how they decide, concentrating the budget where it really matters.