Measuring does not mean drowning in numbers, but understanding whether advertising is taking the business where it needs to go. In Cantù, in the province of Como, we set up measurement before launching every campaign, so the data shows what is really happening and lets us correct course while the ads are running.
Each objective has its own indicators. These are the ones we monitor every day and that you will find in the final report.
To measure social campaigns you install tracking tools on the website, connect the contact forms and define the conversions to count. Tracking must comply with privacy rules: for consent and cookies read our page Privacy, GDPR and cookies and check with your adviser.
The final report is written in an understandable way, for companies in Como, Brianza, Milan and Canton Ticino that do not want to become advertising experts. Remember that no agency can guarantee results: the data helps you decide better, not promise.
Discover social campaigns
Write to us from Como, Brianza, Milan or Lugano: together we will look at your objectives and how to measure them.
In a social campaign you measure results such as people reached, interactions, website visits, enquiries and conversions, choosing those consistent with the objective. In Cantù, in the province of Como, we help companies in Como, Brianza and Milan decide what to measure beforehand, so the final report is useful.
The Meta pixel is a piece of code installed on the website that records visitors' actions and links them to ads on Facebook and Instagram. It is created in the ad account, added to the pages and checked. In Cantù we install it on the websites of companies in Como, Brianza and Milan.
The Conversions API sends Meta the actions taken on the website directly from the server and works alongside the pixel, making tracking more complete. It needs careful assessment of consent and privacy. In Cantù, in the province of Como, we handle it together with website development for companies in Como and Brianza.
The social campaign metrics to look at are impressions, clicks and conversions, read together and according to the objective: a single one is not enough to tell whether the campaign is working. From Cantù we help companies in Como, Brianza and Milan turn data into concrete decisions, without promising results.
To connect social campaigns to Google Analytics you use destination links with tracking parameters and configure the conversions to count. This shows which ad brings the visits. In Cantù, in the province of Como, we set it up for companies in Como, Brianza and Milan.
A social campaign report should clearly contain objective, people reached, interactions, conversions, use of the budget and next steps. From Cantù, in the province of Como, we write it in plain words for companies in Como, Brianza and Milan, indicating what to improve.
Campaign tracking requires a clear privacy notice and consent and cookie management set up on the website, to be checked with your own adviser. In Cantù, in the province of Como, we develop websites for companies in Como, Brianza, Milan and Ticino taking these aspects into account.
To find out whether a campaign generated sales outside the website you record the source of enquiries and link the data to a CRM that follows the negotiation. No tool is perfect: you need a consistent method. From Cantù we set it up for companies in Como, Brianza and Lugano.
To read a campaign report without being an expert, start from the objective, look at a few related metrics and ask what to change. In Cantù, in the province of Como, we guide business owners in Como, Brianza and Milan with reports written in an understandable way.
In Como, clear reports on social campaigns can come from NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, international CSSDA awards for some sites and our own managed servers. We work with companies in Como, Brianza, Milan and Canton Ticino.
To connect social forms to the CRM you set up integrations that transfer each enquiry into the management system, with mapped fields, campaign source and consents. From Cantù, in the province of Como, we take care of the connection for companies in Brianza and Milan, with no manual steps.
To optimise a running social campaign you check the data every day, pause the ads that are not responding and strengthen those that work, adjusting audience, creative and budget. From Cantù we follow the campaigns of companies in Como, Brianza and Milan this way.
The cost per result is the average spend to obtain the action chosen as the objective, such as an enquiry or a purchase. It is assessed together with the quality of the results and the trend over time: for companies in Como and Milan we read it in the report.
The objectives of a social campaign are chosen by starting from the result the business needs: awareness, website traffic, enquiries or sales. Audience, ads and measurement depend on this decision. In Cantù, in the province of Como, we help companies in Como and Brianza turn a vague idea into a measurable objective.
With privacy rules targeting becomes more careful with data: consent and available information can change over time. From Cantù, for companies in Como, Milan and Ticino, we set up campaigns accordingly; on consent and GDPR we do not give legal advice and refer you to your adviser.
