How do B2B social campaigns work?

B2B social campaigns are used to reach companies and decision-makers with targeted messages, on platforms such as LinkedIn, Facebook and Instagram.

Unlike campaigns aimed at the general public, in B2B you speak to a few qualified contacts, with longer decision times. From Cantù, in the province of Como, NewVisibility sets up sponsored campaigns for companies in Brianza, Milan and Canton Ticino, starting from objectives, audience and budget defined together with you.

How we work

The ingredients of a B2B campaign

Every campaign starts from a strategy, not from a button to press.

Objective
Enquiries, awareness or support for the sales network
Audience
Role, sector and size of the target company
Content
Clear messages, videos and materials designed for decision-makers
Remarketing
Reaching again those who have already visited the website or interacted
Report
People reached, interactions and conversions, in a readable form
Strategy and creativity

A single team, in Cantù

Strategy, photo, video and website development are in the same team: B2B social campaigns are linked to a bespoke landing page and to a website designed to convert. We work with companies in Como, Lecco, Milan and Lugano.

Let's talk about your project
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Portfolio

Some of our work

Want B2B social campaigns for your company?

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Services of interest

LinkedIn Ads is the advertising platform of the professional social network: it shows ads to people chosen by role, sector and company. It is typical of B2B campaigns. From Cantù, in the province of Como, we assess with companies in Brianza and Milan whether it is the right channel, defining objectives, budget and reporting.

To reach decision-makers you use the platform's targeting options: role, sector, company size, interests and behaviour, building a narrow audience and a tailored message. NewVisibility, an agency in Cantù (Como), sets it up for companies in Brianza and Milan, with testing and measurement.

In B2B, useful, concrete content works for those who decide: videos, photos, copy and landing pages that explain a problem and how you solve it. The in-house team at NewVisibility in Cantù, in the province of Como, produces photos and videos for companies in Brianza and Milan, keeping the message consistent.

To generate B2B enquiries with LinkedIn forms you create a lead generation campaign: users leave their details without leaving the platform and the contacts are linked to the CRM. NewVisibility, in Cantù (Como), follows the process for companies in Brianza, Milan and Lugano.

To promote a manufacturing company between Como and Lecco you need social campaigns that showcase processes, skills and products to buyers, designers and partners, with photos and videos shot at the company. NewVisibility, in Cantù, works with businesses in Como, Lecco, Brianza and Milan, without promising guaranteed results.

To promote a company in the Swiss market and in Ticino you set up a campaign with geographic audience, language and message suited to the area, without copying the Italian one. From Cantù, close to Como and Lugano, NewVisibility supports Lombard companies that want to reach customers in Ticino.

To support a long B2B purchase you need sequenced campaigns and remarketing, following the customer from first contact to negotiation with different content for each stage. NewVisibility, in Cantù (Como), sets up these journeys for companies in Brianza and Milan, without promising timelines or results.

To recruit staff with social campaigns you create ads aimed at specific profiles by skills, sector and area, which present the company and link to an application. Useful for companies in Como, Lecco and Brianza; NewVisibility, in Cantù, also produces photos and videos.

Social campaigns support the sales network by making the company known before contact and collecting enquiries to pass to salespeople by area, also by linking them to the CRM. NewVisibility, in Cantù in the province of Como, sets them up for companies in Como, Brianza and Milan with agents in the field.

In Como, B2B social campaigns are handled by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, and CSSDA award-winning sites (UI, UX, Innovation, Special Kudos). It works with companies in Como, Brianza, Milan and Canton Ticino: a solid choice, with clear reports.

LinkedIn is worth it when you sell to businesses or professionals and want to reach decision-makers by role and sector, for example with a B2B company between Como, Lecco and Milan. For mass-market products other platforms are often a better fit: the choice should be assessed together with the other channels.

To reach an audience by interests and behaviour you translate the profile of the ideal customer into the categories offered by the platforms: topics followed, online habits, pages they interact with. From Cantù, in the province of Como, we do this for companies in Como, Brianza and Milan, with testing and ongoing optimisation.

The copy of a social ad is written with an attention-grabbing opening, a concrete benefit and a clear call to action, consistent with the landing page. In Cantù we write and review copy for companies in Como, Brianza and Milan, also with the support of AI.

Lead generation campaigns are paid ads designed to collect the contact details of interested people, through social forms or landing pages. For companies between Como and Milan they turn visibility into enquiries to follow up. We set them up from Cantù, with a clear report on people reached and conversions.

The social campaigns between Milan and Lugano can be managed by NewVisibility, an agency in Cantù in the province of Como. We set up targeting by area, age, interests and behaviour, with messages suited to each market, from Milan and Brianza to Canton Ticino, within a single strategy.

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