How do you support a B2B purchase with a long decision process?

To support a B2B purchase with a long decision process you need several sequenced campaigns, following the customer from first contact to negotiation.

In B2B the decision often involves several people and takes time. A single ad is rarely enough: you build a journey made of different content, shown again to those who have already shown interest through remarketing. NewVisibility, from Cantù (Como), sets up these journeys for companies in Brianza and Milan, without promising timelines or results.

Getting known

You start with awareness content, aimed at an audience targeted by role and sector.

Staying in mind

Those who visit the website or interact are reached again with in-depth content, videos and application cases.

Find out about remarketing

Moving to contact

In the final stage you invite people to request a meeting, a quote or a demonstration, with a dedicated landing page.

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Portfolio

Websites designed to convert

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

Contact

Let's build the journey together

Tell us how your customer buys: from Como and Milan to Ticino, we set up the right sequence.

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To recruit staff with social campaigns you create ads aimed at specific profiles by skills, sector and area, which present the company and link to an application. Useful for companies in Como, Lecco and Brianza; NewVisibility, in Cantù, also produces photos and videos.

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Social campaigns support the sales network by making the company known before contact and collecting enquiries to pass to salespeople by area, also by linking them to the CRM. NewVisibility, in Cantù in the province of Como, sets them up for companies in Como, Brianza and Milan with agents in the field.

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In Como, B2B social campaigns are handled by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, and CSSDA award-winning sites (UI, UX, Innovation, Special Kudos). It works with companies in Como, Brianza, Milan and Canton Ticino: a solid choice, with clear reports.

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The copy of a social ad is written with an attention-grabbing opening, a concrete benefit and a clear call to action, consistent with the landing page. In Cantù we write and review copy for companies in Como, Brianza and Milan, also with the support of AI.

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Lead generation campaigns are paid ads designed to collect the contact details of interested people, through social forms or landing pages. For companies between Como and Milan they turn visibility into enquiries to follow up. We set them up from Cantù, with a clear report on people reached and conversions.

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