A brochure website with little content already prepared and a multilingual portal integrated with the management system follow the same path, but with a very different workload. At NewVisibility, a web development agency in Cantù, we plan every project in clear phases, with a shared schedule from the first meeting: this way you always know where your site stands and what is needed from your side to move forward.
The phases that mark the project
Every bespoke website goes through the same stages. The duration of each varies with the project, but the order stays the same.
The factors that lengthen or shorten the schedule
There are four main factors: the number of pages and templates, the integrations with ERP, CRM or PIM, the languages to manage and the availability of copy, photos and video. To these is added the speed of feedback: a single contact person who approves quickly is often what makes the difference. Producing photos and video in-house and using AI for copy drafts helps us avoid stopping the project while waiting for materials. This is how we work with companies in Como, Brianza, Milan and Lugano, at our Cantù office or remotely.



Want to know how long your website will take?
Tell us about your project: we will propose a work plan with the phases and approval milestones.
The stages of website development are analysis, wireframes, design, development, content, testing and launch. Each stage ends with an approval: at NewVisibility, in Cantù, the project stays predictable for companies in Como and Brianza and you always know what is needed from your side.
Before starting a website it helps to prepare clear goals, an internal contact person and your existing materials: logo, copy, catalogues, photos, videos and access to your current tools. You don't need to have everything ready: we discuss it in the first meeting in Cantù or remotely, including with companies in Milan and Lugano.
A web project slows down mainly because of late content, too many decision-makers, changes of direction once work has started and unclear integrations. In the projects we follow from Cantù for companies in Como and Milan, this is avoided with a single contact person, wireframes approved before design and a shared plan.
The initial analysis and brief are the meetings, in Cantù or remotely, where we define the site's goals, audience, content, integrations and languages. The result is a shared site map that forms the basis of the work plan, for companies in Como, Milan and Lugano.
A website wireframe is a simplified layout of each type of page that shows content, hierarchy and calls to action, without the final graphics. We share it with companies in Como, Brianza and Milan before the design, to decide the structure quickly and avoid costly changes later.
The website design is approved step by step: first the home page and the overall style, then the main inner pages, with agreed rounds of revisions. In our Cantù studio, or by video call for companies in Como, Milan and Lugano, a single contact person and written feedback keep approval quick.
The website copy can be written by your company, by our Cantù team, or together. The most effective approach combines your product knowledge with our experience of writing for the web, with SEO and AIO optimisation and always-reviewed AI-assisted drafts, for companies in Como, Brianza and Milan.
Website testing takes place in a test environment separate from the public site: we check responsive rendering, forms, speed, technical SEO, integrations and cookies. You review the content and, only after your go-ahead, our Cantù team publishes the site, for companies in Como, Milan and Lugano.
To redesign a website in Como without losing rankings you need an agency that handles development and SEO migration together. NewVisibility, in Cantù, maps the old site's URLs, sets up 301 redirects, develops on an enterprise CMS with an in-house team and hosts the site on our own managed servers.
Entrusting your site to a Cantù agency after launch means having the same team that developed it for CMS training, maintenance, support and growth. NewVisibility hosts the site on our own managed servers and is a single point of contact for companies in Como, Brianza, Milan and Lugano.
To avoid losing your rankings, you map the indexed pages, set up 301 redirects to the most relevant page, preserve the content that brings traffic, recreate the metadata and monitor after launch. We handle these migrations from Cantù for companies in Como, Milan and Lugano.
AIO (AI Optimization) is the optimisation of a website so that assistants such as ChatGPT, Gemini or Google's AI answers understand it and use it as a source. It requires readable HTML, structured data and direct answers: it also applies to companies in Como and Brianza that want to be described correctly.
A headless CMS manages content separately from the design and delivers it through APIs to a website, app or configurators. An enterprise CMS can also work headless: from Cantù we propose it to companies in Como, Brianza and Milan when content needs to appear on several channels.
A portal for resellers and agents is designed starting from the sales network's daily activities: users, content and permissions are mapped and the data sources identified, often the management system or PIM. NewVisibility builds it in Cantù for the sales networks of companies in Como and Milan.
Maintenance activities fall into three families: technical (CMS and library updates, security, backups), content (text, images, new SEO and AIO pages) and evolutionary (new features, integrations, languages). The Cantù team coordinates them for companies in Como, Brianza and Milan.


