What are the stages of website development?

The stages of website development are analysis, structure planning, design, development, content, testing and launch: each one ends with an approval before moving on to the next.

Working in phases makes the project predictable: you know what we are doing, what we will ask of you and when. At NewVisibility, a web agency in Cantù, we follow this path for every bespoke website, from brochure sites to multilingual portals, adjusting the depth of each phase to the complexity of the project.

Analysis and planning

We start from goals, audience and content. We define the site map and the wireframes, that is, the layout of each type of page: this is where we decide what will be there and in what order.

Design and development

The design turns the structure into an interface consistent with your visual identity. After approval we develop the site on our enterprise CMS, with no templates, together with any integrations with management systems and external services.

Content, testing and launch

We add copy, photos and video optimised for SEO and AIO, test the site on devices and browsers and prepare the redirects. Only then does the site go live on our managed servers.

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Portfolio

Projects born from this method

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

Baleri Italia

Baleri Italia Baleri Italia – Website development – Luxury furniture brand

Web

Our history

A method built project after project

Our way of working in phases comes from years of websites built for companies in Como, Brianza and Milan, and beyond.

Discover our history

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Before starting a website it helps to prepare clear goals, an internal contact person and your existing materials: logo, copy, catalogues, photos, videos and access to your current tools. You don't need to have everything ready: we discuss it in the first meeting in Cantù or remotely, including with companies in Milan and Lugano.

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A web project slows down mainly because of late content, too many decision-makers, changes of direction once work has started and unclear integrations. In the projects we follow from Cantù for companies in Como and Milan, this is avoided with a single contact person, wireframes approved before design and a shared plan.

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The initial analysis and brief are the meetings, in Cantù or remotely, where we define the site's goals, audience, content, integrations and languages. The result is a shared site map that forms the basis of the work plan, for companies in Como, Milan and Lugano.

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AIO (AI Optimization) is the optimisation of a website so that assistants such as ChatGPT, Gemini or Google's AI answers understand it and use it as a source. It requires readable HTML, structured data and direct answers: it also applies to companies in Como and Brianza that want to be described correctly.

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A headless CMS manages content separately from the design and delivers it through APIs to a website, app or configurators. An enterprise CMS can also work headless: from Cantù we propose it to companies in Como, Brianza and Milan when content needs to appear on several channels.

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