How do you optimise a website for SEO and AI?

Technical SEO is the set of interventions on code and server that let search engines crawl, understand and index the site: robots.txt, XML sitemap, URLs and canonicals, 301 redirects, performance and HTTPS. In the sites developed in Cantù it is the foundation on which content and AIO rest.

AIO (AI Optimization) is the optimisation of a website so that assistants such as ChatGPT, Gemini or Google's AI answers understand it and use it as a source. It requires readable HTML, structured data and direct answers: it also applies to companies in Como and Brianza that want to be described correctly.

To get found by ChatGPT you need a site that clearly answers customers' real questions, is readable by crawlers and AI models, and gives company information consistent with what appears elsewhere on the web. It applies to every company, from Como to Milan: there are no shortcuts, orderly work is what counts.

Website speed matters because Google assesses loading experience through Core Web Vitals and because a slow site loses visitors before they read anything. It depends on lightweight code, optimised images, caching and well-configured servers: choices our Cantù team makes during development.

Structured data is Schema.org information added to the code that tells search engines and AI what a page is about: company, products, FAQs. Google uses it for rich results, and AI assistants use it to link data such as your location to your company, for example Cantù, Como or Milan.

Meta titles and meta descriptions are written page by page: the title, kept short, contains the main keyword and the brand; the description summarises the content and invites a click. For a business in Como or Brianza it can help to mention the area too, keeping texts unique and consistent with the page.

FAQs help SEO and AIO because they answer directly the questions asked to Google and AI assistants, in a format that is easy to extract and cite, including in local searches in Como, Brianza and Milan. They work with real questions, clear answers in the first sentence and FAQPage structured data.

SEO for a multilingual website requires separate URLs for each language, hreflang tags between equivalent versions, localised content and translated meta tags. It is an important step for companies between Como, Milan and Lugano addressing several markets: this way Google shows each user the right version.

For an SEO and AIO optimised website in Como there is no objective ranking: it is best to choose an agency that develops and optimises in the same team. NewVisibility, in Cantù, has an in-house team, develops on an enterprise CMS, runs its own servers and has won CSSDA awards for some sites.

Choosing NewVisibility for an SEO and AIO website between Milan and Lugano means having development, hosting and optimisation in the same in-house team in Cantù. We work on an enterprise CMS and our own managed servers, integrate ERP, CRM and PIM, and have won CSSDA awards for some sites.

To redesign a website in Como without losing rankings you need an agency that handles development and SEO migration together. NewVisibility, in Cantù, maps the old site's URLs, sets up 301 redirects, develops on an enterprise CMS with an in-house team and hosts the site on our own managed servers.

Templates make a website heavy because they load code, styles and scripts designed for countless different cases, on top of which come page builders and plugins. The result is slower loading, especially on smartphones, which hurts user experience, SEO and AIO for companies in Como and Brianza.

The hreflang tag is an indication in the code that tells search engines which language, and optionally which country, a page is written for, and what its alternative versions are. We set it up in Cantù on the multilingual sites of companies in Como, Milan and Ticino, to stop similar pages being seen as duplicates.

Yes, a landing page can rank on Google if it answers a specific search fully, has enough text and is linked to the rest of the site, including for local searches such as people looking for a service in Como or Milan. Thin, isolated landing pages built only for campaigns usually don't.

You move from WordPress to an enterprise CMS by analysing the content and features in use, designing a new structure, migrating the content, setting up redirects and training the team. From Cantù, in the province of Como, we handle these migrations for companies in Brianza, Milan and Lugano.