From Cantù, in the province of Como, we help companies in Como, Brianza and Milan make the most of what they have already published, without starting from scratch. Service pages, product sheets and blog articles age: with orderly work they become useful again for people searching and for search engines.
Every intervention starts from your website's data and the company's goals, not from generic rules.
Before touching a text we check what already brings visits and enquiries, so we can keep it. Then we decide whether to update, rewrite or merge, and we look after the links between pages. We work directly in the enterprise CMS of the websites we develop, with an in-house team that handles copy, photos and video.
If you want to understand where to start, contact us: we will tell you what makes sense for your company between Como, Milan and Lugano.
Tell us about your website: we will reply from our office in Cantù.
A content audit is the analysis of all the pages of a website to understand which to keep, update, merge or remove. It shows outdated copy, duplicates and gaps compared with real searches. In Cantù we carry it out for companies in Como, Brianza and Milan, reading the data together with the client.
To understand which old pages to update, you compare importance for the business, visit data and quality of the copy. Strategic or already visited pages come first. Our team in Cantù sets these priorities for companies in Como, Brianza and Milan.
It is worth rewriting a text when the topic is right but the content is weak, while pages covering the same topic are merged. This keeps the website clear and useful. We assess it case by case with companies in Como, Cantù and Milan.
To update content without losing rankings you keep what works, change it in small steps and check the data after each change, managing redirects. It is the method we use in Cantù for websites of companies in Como and Brianza.
Duplicate content is spotted by comparing the copy, titles and topics of all the pages, with analysis tools and human reading. Then you decide whether to rewrite, merge or redirect. We do it from Cantù for websites of companies in Como, Milan and Lugano.
Outdated blog articles are updated if the topic is still useful, merged with similar ones or archived with a suitable redirect. Current usefulness and visit data count. We look after the blogs of companies in Como, Brianza and Milan from our studio in Cantù.
You handle redirects and deleted pages with a map that sends each old address to the most suitable page, avoiding dead ends for users and search engines. We work directly on the website, from Cantù, for companies in Como, Brianza and Milan.
After a redesign you rethink the copy of the new website by reviewing structure, titles and redirects, and realigning the content with the new pages. Development and SEO work together in our team in Cantù, for companies in Como, Brianza, Milan and Canton Ticino.
Entrusting your content audit to an agency in Como means having a team in Cantù that knows the area, is a certified Google Partner agency and works directly on the website and code, with an enterprise CMS and our own managed servers.
The cost of updating content depends on the size of the website, the state of the copy, languages, available materials and agreed goals. That is why we prepare a bespoke proposal, from Cantù, for companies in Como, Brianza and Milan.
Keyword cannibalisation happens when several pages of a website target the same keyword and compete with each other. You avoid it with a keyword map and a distinct intent for each page. We audit websites in Cantù, in the province of Como, for companies in Brianza, Milan and Lugano.
The length of an SEO text has no fixed number: it depends on the topic, the search intent and the competitors. It should be as long as needed to answer well. In Cantù we assess it case by case, for companies between Como and Milan.
The publishing frequency depends on resources, sector and goals: consistency matters more than quantity. For companies in Como, Brianza and Milan we build a sustainable calendar that the team in Cantù can follow over time without sacrificing the quality of the copy.
You create linkable content by offering original, genuinely useful guides, in-depth articles, photos and video for a specific audience. Our team in Cantù, in the province of Como, produces copy, images and video in-house, so companies in Como and Milan have material worth quoting.
After a report you start from the pages with the most room for improvement and prioritise actions: update, merge or create content. The team in Cantù agrees the actions with you, for companies in Como, Brianza and Milan, based on goals and resources.
