What should you do with outdated blog articles?

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Creative strategy and digital marketing, NewVisibility communication agency
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Blog

What to do with outdated articles

Outdated blog articles can be updated, merged with others or archived: it depends on how useful the topic still is and how well it answers the questions of people searching today.

Many companies in Como and Brianza have a blog full of content published years ago, which works again after a review.

An old article is not to be thrown away: it is often a base to build on.
  • update data, examples and references that are no longer current;
  • rewrite the introduction so it answers the question straight away;
  • add links to the most recent service pages;
  • merge articles that cover the same topic;
  • archive, with a redirect, those that no longer make sense.
Our approach

A blog that becomes useful again

We start from a list of the existing articles and decide what to do with each one. Photos and video produced by our in-house team in Cantù can strengthen the revised content. If the blog is part of a broader project, they link it to the company's content strategy.

Portfolio

Projects by our team

Does your blog need a review?

Write to us from Como, Milan or Lugano: we will talk it through with you.

Services of interest

You handle redirects and deleted pages with a map that sends each old address to the most suitable page, avoiding dead ends for users and search engines. We work directly on the website, from Cantù, for companies in Como, Brianza and Milan.

After a redesign you rethink the copy of the new website by reviewing structure, titles and redirects, and realigning the content with the new pages. Development and SEO work together in our team in Cantù, for companies in Como, Brianza, Milan and Canton Ticino.

Entrusting your content audit to an agency in Como means having a team in Cantù that knows the area, is a certified Google Partner agency and works directly on the website and code, with an enterprise CMS and our own managed servers.

The length of an SEO text has no fixed number: it depends on the topic, the search intent and the competitors. It should be as long as needed to answer well. In Cantù we assess it case by case, for companies between Como and Milan.

The publishing frequency depends on resources, sector and goals: consistency matters more than quantity. For companies in Como, Brianza and Milan we build a sustainable calendar that the team in Cantù can follow over time without sacrificing the quality of the copy.

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