How often should you publish new articles?

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Frequency

Consistency beats quantity

The right blog publishing frequency is the one you can keep up over time with quality articles. There is no number that suits everyone: consistency matters more than quantity.

What it depends on

The factors that decide the pace

For a company in Cantù, Como or Brianza, the pace is set this way.

Resources
Time and people available to write
Sector
How many useful topics there are to cover
Competition
How much others already cover the same topics
Goals
What you want to achieve with the blog
Our approach

A sustainable calendar

We build a realistic calendar and keep it up to date, with results monitoring and regular reports. The work fits into your marketing strategy, for companies between Milan, Como and Lugano.

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How often should you publish?

Together we assess resources and goals.

Services of interest

With a few blog categories linked to the company's services and links between related articles and service pages. For blogs of companies in Como, Brianza and Milan we design the structure in Cantù together with the copy, so readers and search engines find their way at once.

With original photos and video produced by the team and optimised for the website and for search. Our studio in Cantù, in the province of Como, produces photos and video for companies in Brianza, Milan and Lugano, so articles are unique and recognisable.

From a simple admin area, with SEO for every article and on our own managed servers. For companies in Como and Milan we develop a bespoke company magazine in Cantù, with no plugins or templates, which the editorial team can update independently.

You find real audience questions by listening to customers and the sales team and comparing them with related searches and search engine suggestions. They become articles and FAQs. We do it in Cantù, near Como, for companies in Brianza, Milan and Lugano.

To write clearly you need short sentences, common words and a logical order: the answer first, then the details. What is clear to people is clear to Google too. We apply this in Cantù in copy for companies in Como, Brianza and Milan.

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