How do you write clearly for readers and for Google?

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Clarity

A clear text serves everyone

To write clearly for readers and for Google you need short sentences, common words and a logical order: the answer first, then the details. A text that is easy to understand is useful to the reader and makes it easier for search engines to understand what the page is about. We apply this to the websites of companies in Cantù, Como and Brianza.

Practical rules

How we make a text readable

Every text we write for companies between Milan and Lugano goes through these checks.

Sentences
Short, with a single idea
Words
The customer's, not internal jargon
Order
The answer first, then the details
Format
Lists and paragraphs that are easy to scan
Proofreading
Final check read aloud
Portfolio

Websites where copy is part of the project

Let's make your copy clear

If your company is in Como, Brianza or Canton Ticino, write to us: together we will look at the copy on your website and our SEO content service.

Services of interest

B2B SEO copy is written by gathering information from the technical experts and turning it into precise but clear pages, aimed at those who make the purchasing decision. We work this way from Cantù with industrial companies in Como, Brianza and Milan.

Optimising images, alt text and URLs requires clear file names, descriptions faithful to the image and short, readable addresses. For websites developed in Cantù we work directly on the code, for companies in Como, Brianza and Milan.

Entrusting your SEO copy to an agency in Cantù means having in one team the people who write, those who develop the website and those who handle photos and video. Copy and website are created together, with direct discussion, for companies in Como, Brianza and Milan.

You write an SEO article by answering one precise question, with a clear structure, a natural keyword and a next step for the reader. For companies in Como and Milan, our team in Cantù takes care of search intent, headings and links to the service pages.

A good category page contains a clear title, an original introduction, products in a logical order and links to nearby categories. For online shops in Como and Brianza it is often the page that captures the broadest searches, so it must be treated like a service page.

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