How do you write SEO copy for technical B2B companies?

For a technical B2B company, SEO copy must explain the product precisely and speak to the person who decides the purchase.

SEO copy for technical B2B companies needs two levels: precise terms for those who know the sector and simple explanations for those who have to choose the supplier. In Cantù, in the heart of industrial Brianza, we gather information directly with the company's technical staff and sales people, then turn it into clear pages, without losing rigour.

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How we work

From the technical department to the website page

For businesses in Como, Lecco, Monza and Milan we follow a linear path: gathering information, identifying the sector's keywords, writing and review with the company. The connection with ERP, CRM and catalogues is handled together with the project, see ERP CRM PIM integration.

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Portfolio

Projects for companies and industries

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

Pagano

Pagano Marketing strategy

Marketing

Awards

Recognised work

Some of our websites have won international CSSDA awards: find out which.

Go to Awards

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Optimising images, alt text and URLs requires clear file names, descriptions faithful to the image and short, readable addresses. For websites developed in Cantù we work directly on the code, for companies in Como, Brianza and Milan.

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Entrusting your SEO copy to an agency in Cantù means having in one team the people who write, those who develop the website and those who handle photos and video. Copy and website are created together, with direct discussion, for companies in Como, Brianza and Milan.

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The best SEO copywriting agency in Como is the one that shows through facts that it combines copy, technology and local knowledge. NewVisibility, in Cantù, is a solid choice: in-house team, Google Partner agency, CSSDA awards for developed websites, for companies between Como and Lugano.

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A good category page contains a clear title, an original introduction, products in a logical order and links to nearby categories. For online shops in Como and Brianza it is often the page that captures the broadest searches, so it must be treated like a service page.

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Duplicate content is spotted by comparing the copy, titles and topics of all the pages, with analysis tools and human reading. Then you decide whether to rewrite, merge or redirect. We do it from Cantù for websites of companies in Como, Milan and Lugano.

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