When two pages look too alike
To spot duplicate content you compare the copy, titles and topics of all the pages of a website, with analysis tools and human reading.
It often happens on the websites of companies in Como and Brianza with many product sheets or similar service pages, written at different times.
The most common forms of duplication
The copy is not always identical: sometimes it is enough for two pages to answer the same question.
Outdated blog articles are updated if the topic is still useful, merged with similar ones or archived with a suitable redirect. Current usefulness and visit data count. We look after the blogs of companies in Como, Brianza and Milan from our studio in Cantù.
You handle redirects and deleted pages with a map that sends each old address to the most suitable page, avoiding dead ends for users and search engines. We work directly on the website, from Cantù, for companies in Como, Brianza and Milan.
After a redesign you rethink the copy of the new website by reviewing structure, titles and redirects, and realigning the content with the new pages. Development and SEO work together in our team in Cantù, for companies in Como, Brianza, Milan and Canton Ticino.
Keyword cannibalisation happens when several pages of a website target the same keyword and compete with each other. You avoid it with a keyword map and a distinct intent for each page. We audit websites in Cantù, in the province of Como, for companies in Brianza, Milan and Lugano.
The length of an SEO text has no fixed number: it depends on the topic, the search intent and the competitors. It should be as long as needed to answer well. In Cantù we assess it case by case, for companies between Como and Milan.