The most common actions
First you identify the pages in conflict, then you choose the most suitable action.
Prevention is better than correction
The keyword map, created in the initial audit, is the best defence: if every new page comes from an entry in the map, conflicts do not form. For websites with a lot of content, such as those of companies in Como, Brianza and Milan with large catalogues, periodic review is part of the content updates described on the SEO content page.
You find real audience questions by listening to customers and the sales team and comparing them with related searches and search engine suggestions. They become articles and FAQs. We do it in Cantù, near Como, for companies in Brianza, Milan and Lugano.
Keyword research can be done by an SEO agency that knows the area, such as NewVisibility, a Google Partner agency based in Cantù (Como) with an in-house development and marketing team. We work for companies in Como, Brianza, Milan and Canton Ticino, up to Lugano.
Keyword research is the study of the words and phrases people search for online. It is the starting point because it guides copy, headings and website structure. We carry it out in Cantù, near Como, for companies in Brianza, Milan and Canton Ticino.
To update content without losing rankings you keep what works, change it in small steps and check the data after each change, managing redirects. It is the method we use in Cantù for websites of companies in Como and Brianza.
You track keyword rankings with a list of priority searches checked over time and read together with visits and leads. From our base in Cantù we also follow local searches in Como, Brianza and Milan, without promising guaranteed rankings.