No intervention is risk-free, but orderly work reduces the risks. For companies in Cantù, Como and Milan that already have well-ranked pages, caution is part of the strategy.
Every change is decided by looking at the data and kept traceable.
With periodic reports we read rankings, organic traffic and the enquiries generated together with you, so you can see whether an update is working. The work on code and content takes place in the enterprise CMS of the websites we develop in Cantù.
Contact us if you want to update the website of your company in Como or Brianza.
Describe your situation: we will reply from our office in Cantù.
Duplicate content is spotted by comparing the copy, titles and topics of all the pages, with analysis tools and human reading. Then you decide whether to rewrite, merge or redirect. We do it from Cantù for websites of companies in Como, Milan and Lugano.
Outdated blog articles are updated if the topic is still useful, merged with similar ones or archived with a suitable redirect. Current usefulness and visit data count. We look after the blogs of companies in Como, Brianza and Milan from our studio in Cantù.
You handle redirects and deleted pages with a map that sends each old address to the most suitable page, avoiding dead ends for users and search engines. We work directly on the website, from Cantù, for companies in Como, Brianza and Milan.
After a report you start from the pages with the most room for improvement and prioritise actions: update, merge or create content. The team in Cantù agrees the actions with you, for companies in Como, Brianza and Milan, based on goals and resources.
Keyword cannibalisation happens when several pages of a website target the same keyword and compete with each other. You avoid it with a keyword map and a distinct intent for each page. We audit websites in Cantù, in the province of Como, for companies in Brianza, Milan and Lugano.
