How do you rethink the copy after a website redesign?

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After a website redesign the copy needs rethinking: a new structure, new pages and new goals call for realigned content, not simply copied from the old website.

For companies in Cantù, Como and Milan renewing their website, the best time to sort out the copy is during the project, not after publication.

The project

Website and content grow together

The same team handles design, development, photo, video and copy, so the new website is born with consistent content.

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Checklist

What we review in the copy

  • which content from the old website to keep, update or remove;
  • the new organisation of pages and menus;
  • titles, meta descriptions, URLs and image alt text;
  • redirects from the old addresses to the new ones;
  • translated copy, if the website is multilingual.

For the whole development process see the Website service.

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Portfolio

Redesigns delivered by our team

Are you redesigning your company's website?

Let's talk: we follow projects across Como, Brianza, Milan and Canton Ticino.

Services of interest

Entrusting your content audit to an agency in Como means having a team in Cantù that knows the area, is a certified Google Partner agency and works directly on the website and code, with an enterprise CMS and our own managed servers.

The cost of updating content depends on the size of the website, the state of the copy, languages, available materials and agreed goals. That is why we prepare a bespoke proposal, from Cantù, for companies in Como, Brianza and Milan.

A content audit is the analysis of all the pages of a website to understand which to keep, update, merge or remove. It shows outdated copy, duplicates and gaps compared with real searches. In Cantù we carry it out for companies in Como, Brianza and Milan, reading the data together with the client.

You create linkable content by offering original, genuinely useful guides, in-depth articles, photos and video for a specific audience. Our team in Cantù, in the province of Como, produces copy, images and video in-house, so companies in Como and Milan have material worth quoting.

After a report you start from the pages with the most room for improvement and prioritise actions: update, merge or create content. The team in Cantù agrees the actions with you, for companies in Como, Brianza and Milan, based on goals and resources.

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