For companies in Como, Cantù and Brianza it is the first step before writing new copy: it avoids investing in new content when a few changes to the existing content are enough.
The audit lines up the information you need to decide, page by page.
The result is a prioritised list of actions, to be read together with us. If you have a website between Milan and Lugano, tell us about your project.
To understand which old pages to update, you compare importance for the business, visit data and quality of the copy. Strategic or already visited pages come first. Our team in Cantù sets these priorities for companies in Como, Brianza and Milan.
It is worth rewriting a text when the topic is right but the content is weak, while pages covering the same topic are merged. This keeps the website clear and useful. We assess it case by case with companies in Como, Cantù and Milan.
To update content without losing rankings you keep what works, change it in small steps and check the data after each change, managing redirects. It is the method we use in Cantù for websites of companies in Como and Brianza.
The length of an SEO text has no fixed number: it depends on the topic, the search intent and the competitors. It should be as long as needed to answer well. In Cantù we assess it case by case, for companies between Como and Milan.
The publishing frequency depends on resources, sector and goals: consistency matters more than quantity. For companies in Como, Brianza and Milan we build a sustainable calendar that the team in Cantù can follow over time without sacrificing the quality of the copy.
