To understand which old pages to update, you compare importance for the business, visit data and quality of the copy: it is best to step in where an improvement can have the most effect.
A company in Cantù or Como with dozens of pages does not need to redo them all: it needs an order of work.
We help you read the data and set priorities for your website, whether you operate in Brianza, Milan or Canton Ticino. For the copy of the services you can also see how we develop websites.
Write to us: we will reply from Cantù with an initial indication.
It is worth rewriting a text when the topic is right but the content is weak, while pages covering the same topic are merged. This keeps the website clear and useful. We assess it case by case with companies in Como, Cantù and Milan.
To update content without losing rankings you keep what works, change it in small steps and check the data after each change, managing redirects. It is the method we use in Cantù for websites of companies in Como and Brianza.
Duplicate content is spotted by comparing the copy, titles and topics of all the pages, with analysis tools and human reading. Then you decide whether to rewrite, merge or redirect. We do it from Cantù for websites of companies in Como, Milan and Lugano.
The publishing frequency depends on resources, sector and goals: consistency matters more than quantity. For companies in Como, Brianza and Milan we build a sustainable calendar that the team in Cantù can follow over time without sacrificing the quality of the copy.
You create linkable content by offering original, genuinely useful guides, in-depth articles, photos and video for a specific audience. Our team in Cantù, in the province of Como, produces copy, images and video in-house, so companies in Como and Milan have material worth quoting.
