Signs to assess
The choice is made page by page, looking at topic, search intent and usefulness for the reader.
A single piece of content, more useful
When we merge pages we choose the strongest one, add the best parts of the others and redirect them to it. The team in Cantù also looks after titles, images and internal links. For details on the technical steps see the Website service.
To update content without losing rankings you keep what works, change it in small steps and check the data after each change, managing redirects. It is the method we use in Cantù for websites of companies in Como and Brianza.
Duplicate content is spotted by comparing the copy, titles and topics of all the pages, with analysis tools and human reading. Then you decide whether to rewrite, merge or redirect. We do it from Cantù for websites of companies in Como, Milan and Lugano.
Outdated blog articles are updated if the topic is still useful, merged with similar ones or archived with a suitable redirect. Current usefulness and visit data count. We look after the blogs of companies in Como, Brianza and Milan from our studio in Cantù.
You create linkable content by offering original, genuinely useful guides, in-depth articles, photos and video for a specific audience. Our team in Cantù, in the province of Como, produces copy, images and video in-house, so companies in Como and Milan have material worth quoting.
After a report you start from the pages with the most room for improvement and prioritise actions: update, merge or create content. The team in Cantù agrees the actions with you, for companies in Como, Brianza and Milan, based on goals and resources.