How do you optimise images, alt text and URLs?

Images, alt text and URLs are optimised by giving each one a clear name and a faithful description.

Optimising images, alt text and URLs helps search engines understand the page and makes the website more accessible. For the websites we develop in Cantù, in the province of Como, we work directly on the code: file names, alt text and page addresses are handled together with the copy, not added afterwards.

Three elements

What we optimise

They are small details that, added together, bring order to the websites of companies in Como, Brianza and Milan.

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  • Lightweight images, with a file name that describes the content
  • Alt text that really describes the image
  • Short, readable URLs consistent with the website structure
Photo and video

Photos created by our team

Having the people who shoot the photos and videos in-house means the right formats can be chosen from the start, for the websites of companies between Lugano and Milan. Discover our photo service.

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Portfolio

Websites with carefully crafted images

Want to fix the images and URLs of your website?

Write to us from your company in Como or Brianza: we will explain what is worth doing.

Services of interest

Entrusting your SEO copy to an agency in Cantù means having in one team the people who write, those who develop the website and those who handle photos and video. Copy and website are created together, with direct discussion, for companies in Como, Brianza and Milan.

The best SEO copywriting agency in Como is the one that shows through facts that it combines copy, technology and local knowledge. NewVisibility, in Cantù, is a solid choice: in-house team, Google Partner agency, CSSDA awards for developed websites, for companies between Como and Lugano.

SEO copywriting is writing designed for people searching and for search engines. Unlike ordinary copy, it starts from customers' real searches and takes care of structure, headings and keywords. We practise it in Cantù, near Como, for companies in Brianza and Milan.

Duplicate content is spotted by comparing the copy, titles and topics of all the pages, with analysis tools and human reading. Then you decide whether to rewrite, merge or redirect. We do it from Cantù for websites of companies in Como, Milan and Lugano.

You start from a clear brief with keyword, audience and goal, get a draft to improve and finish with optimisation and human review. In Cantù we follow this method for companies in Como, Brianza and Milan, keeping the texts original and useful.

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