For companies in Cantù, Como and Brianza we follow these steps.
Structure
A tidy blog is easier to read and to index
A blog is organised into categories and internal links designed to guide both the reader and search engines. A few clear categories, tied to the themes of your services, and links between related articles avoid isolated content that is hard to find.
Practical rules
How we build the structure
- Categories linked to the company's services
- Links between articles on related topics
- Links from articles to service pages
- Clear paths on mobile too
The blog structure is built in the enterprise CMS, together with the website.
Since we also develop the website, we look after categories and links directly in the code, including for companies between Milan and Lugano. For an analysis of your website see the SEO Content service.
Is your blog well organised?
We can look at your structure and links together.
With original photos and video produced by the team and optimised for the website and for search. Our studio in Cantù, in the province of Como, produces photos and video for companies in Brianza, Milan and Lugano, so articles are unique and recognisable.
From a simple admin area, with SEO for every article and on our own managed servers. For companies in Como and Milan we develop a bespoke company magazine in Cantù, with no plugins or templates, which the editorial team can update independently.
By writing about what local customers search for, with natural local references to Como, Cantù and Brianza. From Cantù we help companies turn experience and real cases into useful articles for a local blog, without forced lists of cities.
To write clearly you need short sentences, common words and a logical order: the answer first, then the details. What is clear to people is clear to Google too. We apply this in Cantù in copy for companies in Como, Brianza and Milan.
Outdated blog articles are updated if the topic is still useful, merged with similar ones or archived with a suitable redirect. Current usefulness and visit data count. We look after the blogs of companies in Como, Brianza and Milan from our studio in Cantù.