How do you design a company brochure?

The difference between brochure, leaflet and flyer lies in the depth of the message: the brochure tells a rich story, the leaflet summarises through folding, the flyer communicates an initiative immediately. From Cantù we help companies in Como and Brianza choose the right tool before designing.

An effective company brochure starts from a precise goal and a defined audience. Then you choose the content hierarchy, images consistent with the brand and a clear call to action. Our Cantù team follows the project for companies in Como, Brianza and Milan, from graphics to print.

A presentation brochure needs who we are, what we do, demonstrable strengths, meaningful images and contacts. It is better to select than to accumulate: each section has a precise job. For companies in Cantù, Como and Milan we define the outline together before laying out the pages.

The folds of a leaflet and the number of sides depend on the amount of content, the reading order and how it is delivered. There is no choice that suits everyone: in Cantù and in the province of Como we help companies decide together with our partner printers, starting from the content.

The copy of a company brochure is written with short sentences, headlines that promise a benefit and a closing call to action. It is better to talk about what changes for the customer than to list features. From our studio in Cantù we help companies in Como, Brianza and Milan find the right tone.

To coordinate brochure and website you use the same colours, typefaces and messages, linking the two media with a clear address or a QR code. From Cantù we handle both print and web for companies in Como, Brianza and Milan, with a single point of contact for the whole project.

A B2B brochure is aimed at people who have to evaluate and justify a purchase: it needs technical data, references and a sober tone. In B2C, emotion and immediacy matter more. In Cantù, in Brianza, we work with industrial and service companies between Como, Milan and Lugano.

A bilingual Italian-English brochure requires a layout designed for two languages from the start, with flexible spaces and carefully prepared translations before layout. From Cantù, a short distance from the border, we work with companies in Como and with businesses in Lugano and Canton Ticino.

The right agency for a company brochure in Como combines graphics, copy, photos and print control with a single point of contact. NewVisibility is based in Cantù, with an in-house team, local partner printers and international CSSDA awards for web projects, and also works between Milan and Lugano.

Having your brochure designed by those who print it avoids errors and rework, because whoever follows production knows what is feasible. In Cantù we coordinate graphics and partner printers in the province of Como, with a single point of contact for companies in Como, Brianza and Milan.

A catalogue that helps to sell starts with an opening that presents the company, groups products logically, uses readable product sheets and ends with contacts and a call to action. NewVisibility, in Cantù near Como, designs it around how customers in Brianza and Milan choose.

The most common bindings are saddle stitching, perfect binding, thread sewing and spiral, to be chosen according to use and number of pages. In Cantù, in the province of Como, we discuss them with companies in Como, Brianza and Milan before setting up the file.

A print-ready PDF is exported in CMYK, with embedded fonts, suitable images, bleed and crop marks, according to the printer's requirements. In Cantù, in the province of Como, we prepare PDFs for catalogues, brochures and leaflets.

A brief for a graphic project states the goal, audience, available content, desired format, use of the material and deadline. A few clear pages are enough. At our office in Cantù, in the province of Como, or by video call for those in Milan and Lugano, we write it together with the client.

To coordinate print, website and campaigns you need consistent message, images and calls to action on every channel. NewVisibility, in Cantù in the province of Como, follows paper, web and marketing with the same team, for companies in Como, Brianza and Milan.