A brochure for those who decide in a company
A brochure for B2B companies differs from a B2C one because it speaks to people who have to evaluate, compare and justify a purchase. It needs clear technical information, processes, certifications, references and a sober tone, whereas in B2C emotion and immediacy carry more weight. In Cantù, in the heart of Brianza, we work a great deal with industrial and service companies.
What changes between B2B and B2C
The differences show in the content, the language and the way the brochure is used.
From print to integration with digital
For companies between Como, Milan and Lugano the B2B brochure often sits alongside catalogues and trade fair materials. See also our graphic design services for print.
A brochure for your B2B company
Tell us about your products and customers: we will propose structure and content.
A bilingual Italian-English brochure requires a layout designed for two languages from the start, with flexible spaces and carefully prepared translations before layout. From Cantù, a short distance from the border, we work with companies in Como and with businesses in Lugano and Canton Ticino.
The right agency for a company brochure in Como combines graphics, copy, photos and print control with a single point of contact. NewVisibility is based in Cantù, with an in-house team, local partner printers and international CSSDA awards for web projects, and also works between Milan and Lugano.
Having your brochure designed by those who print it avoids errors and rework, because whoever follows production knows what is feasible. In Cantù we coordinate graphics and partner printers in the province of Como, with a single point of contact for companies in Como, Brianza and Milan.
A print-ready PDF is exported in CMYK, with embedded fonts, suitable images, bleed and crop marks, according to the printer's requirements. In Cantù, in the province of Como, we prepare PDFs for catalogues, brochures and leaflets.
A brief for a graphic project states the goal, audience, available content, desired format, use of the material and deadline. A few clear pages are enough. At our office in Cantù, in the province of Como, or by video call for those in Milan and Lugano, we write it together with the client.