How do you write a brief for a graphic project?

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A brief for a graphic project is written by stating the goal, audience, content, desired format, use of the material and deadline.

The brief is the document that lets the designer understand what your printed material has to achieve. It does not need to be long: a few clear pages are enough, even spoken aloud during a meeting at our office in Cantù, in the province of Como, or by video call if you are in Milan or Lugano.

Structure

What to write in the brief

Five questions to answer before starting.

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  • What is the goal: to sell, present, inform?
  • Who will read the material and where will they receive it?
  • Which content, photos and logos are already available?
  • Which format and finishes do you have in mind?
  • By when do you need the material and for which event?
Support

If you do not have all the answers

Many clients arrive with ideas that are still open: that is fine. Our team helps define the goal and suggests suitable formats and papers. If you also need to build the brand's look, see visual identity and logo.

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Portfolio

How we put briefs into practice

Contact

Write the brief together with us

A meeting in Cantù or online is enough to set up the work, whether you are in Como, Brianza, Milan or Canton Ticino.

Contact us
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The cost of a graphics and print job depends on design, photos and copy, format, number of pages, paper, finishes and quantity. There is no single price: in Cantù we prepare tailor-made quotes for companies in Como, Brianza and Milan, explaining what affects each item.

Print run, format and finishes affect the quote in different ways: the print run changes the cost per copy, the format the paper required, the finishes the number of processes. For companies in Cantù, Como and Milan we often propose two scenarios to compare, an essential one and a premium one.

The delivery times of a printed job depend on approval of texts and proofs, complexity, finishes, type of production and the printer's workload. From Cantù we plan a realistic schedule with companies in Como, Brianza and Milan, starting from the date the material is needed.

You can see paper and finish samples at NewVisibility, in Cantù, in the province of Como, in contact with local partner printers. We work this way with companies in Como, Brianza, Milan and Canton Ticino, showing options suited to the project.

Choosing NewVisibility for graphics and print means having, in Cantù in the province of Como, an in-house team with photo and video, local partner printers, a single point of contact and CSSDA awards won with some of our websites, for companies in Como, Brianza and Milan.

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