The content of a presentation brochure includes a short company history, the main services or products, the strengths, a few meaningful images and the contact details. It is better to select than to accumulate: each section must have a precise job. For companies in Cantù and Como we define the outline together, before laying out the pages.
A simple structure almost always works better than a complicated one.
Copy and images must be thought through together: that is why, when needed, we produce the photos in-house with our photo service. We work for companies in Como, Brianza and Milan, in Italian and, if needed, in other languages too.
The folds of a leaflet and the number of sides depend on the amount of content, the reading order and how it is delivered. There is no choice that suits everyone: in Cantù and in the province of Como we help companies decide together with our partner printers, starting from the content.
The copy of a company brochure is written with short sentences, headlines that promise a benefit and a closing call to action. It is better to talk about what changes for the customer than to list features. From our studio in Cantù we help companies in Como, Brianza and Milan find the right tone.
To coordinate brochure and website you use the same colours, typefaces and messages, linking the two media with a clear address or a QR code. From Cantù we handle both print and web for companies in Como, Brianza and Milan, with a single point of contact for the whole project.
A brief for a graphic project states the goal, audience, available content, desired format, use of the material and deadline. A few clear pages are enough. At our office in Cantù, in the province of Como, or by video call for those in Milan and Lugano, we write it together with the client.
To coordinate print, website and campaigns you need consistent message, images and calls to action on every channel. NewVisibility, in Cantù in the province of Como, follows paper, web and marketing with the same team, for companies in Como, Brianza and Milan.
