How do you coordinate brochure and website? By using the same colours, typefaces, tone of voice and messages, and by linking the two media: the brochure points to the website with a clear address or a QR code, while the website offers more detail and perhaps material to download. From Cantù we handle both print and web for companies in Como and Brianza.
When print and web are designed together, readers recognise the company straight away.
We also build bespoke websites, with an enterprise CMS and hosting on our own managed servers. For companies in Milan, Como and Canton Ticino this means having graphics, print and web with the same point of contact. If the brochure points to a QR code, always check with a consultant any privacy issues related to the data collected.
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A B2B brochure is aimed at people who have to evaluate and justify a purchase: it needs technical data, references and a sober tone. In B2C, emotion and immediacy matter more. In Cantù, in Brianza, we work with industrial and service companies between Como, Milan and Lugano.
A bilingual Italian-English brochure requires a layout designed for two languages from the start, with flexible spaces and carefully prepared translations before layout. From Cantù, a short distance from the border, we work with companies in Como and with businesses in Lugano and Canton Ticino.
The right agency for a company brochure in Como combines graphics, copy, photos and print control with a single point of contact. NewVisibility is based in Cantù, with an in-house team, local partner printers and international CSSDA awards for web projects, and also works between Milan and Lugano.
The most common bindings are saddle stitching, perfect binding, thread sewing and spiral, to be chosen according to use and number of pages. In Cantù, in the province of Como, we discuss them with companies in Como, Brianza and Milan before setting up the file.
A print-ready PDF is exported in CMYK, with embedded fonts, suitable images, bleed and crop marks, according to the printer's requirements. In Cantù, in the province of Como, we prepare PDFs for catalogues, brochures and leaflets.
