Folds and number of pages: how to choose
The fold of a leaflet and the number of sides depend on how much you need to say and how it will be delivered. There is no choice that suits everyone: in Cantù and in the province of Como we help companies decide based on the content, not the other way round.
Every fold creates a discovery
A well-designed fold lets the leaflet open by degrees: an eye-catching cover, an inside that explains, a last side with the contacts. Before laying out the pages we prepare a folded test mock-up, so the reading order is checked on paper.



Folding and printing need to be agreed together
Our partner printers in the province of Como tell us about production constraints, for companies in Como, Brianza and Milan. See also how we choose paper and finishes for print.

What kind of leaflet do you need?
Describe your project and we will recommend format and fold.
The copy of a company brochure is written with short sentences, headlines that promise a benefit and a closing call to action. It is better to talk about what changes for the customer than to list features. From our studio in Cantù we help companies in Como, Brianza and Milan find the right tone.
To coordinate brochure and website you use the same colours, typefaces and messages, linking the two media with a clear address or a QR code. From Cantù we handle both print and web for companies in Como, Brianza and Milan, with a single point of contact for the whole project.
A B2B brochure is aimed at people who have to evaluate and justify a purchase: it needs technical data, references and a sober tone. In B2C, emotion and immediacy matter more. In Cantù, in Brianza, we work with industrial and service companies between Como, Milan and Lugano.
To coordinate print, website and campaigns you need consistent message, images and calls to action on every channel. NewVisibility, in Cantù in the province of Como, follows paper, web and marketing with the same team, for companies in Como, Brianza and Milan.
A catalogue that helps to sell starts with an opening that presents the company, groups products logically, uses readable product sheets and ends with contacts and a call to action. NewVisibility, in Cantù near Como, designs it around how customers in Brianza and Milan choose.




