How many pages and which folds should you choose for a leaflet?

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Leaflet

Folds and number of pages: how to choose

The fold of a leaflet and the number of sides depend on how much you need to say and how it will be delivered. There is no choice that suits everyone: in Cantù and in the province of Como we help companies decide based on the content, not the other way round.

Amount of content
More information requires more sides
Reading order
The fold guides the eye from one side to the next
How it is delivered
By hand, in an envelope, in a display stand or at a trade fair
Paper and finishes
Weight and varnish affect the folding
Thinking in sides

Every fold creates a discovery

A well-designed fold lets the leaflet open by degrees: an eye-catching cover, an inside that explains, a last side with the contacts. Before laying out the pages we prepare a folded test mock-up, so the reading order is checked on paper.

The NewVisibility team, communication agency in Cantù
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Production

Folding and printing need to be agreed together

Our partner printers in the province of Como tell us about production constraints, for companies in Como, Brianza and Milan. See also how we choose paper and finishes for print.

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Portfolio

Our projects

What kind of leaflet do you need?

Describe your project and we will recommend format and fold.

Services of interest

The copy of a company brochure is written with short sentences, headlines that promise a benefit and a closing call to action. It is better to talk about what changes for the customer than to list features. From our studio in Cantù we help companies in Como, Brianza and Milan find the right tone.

To coordinate brochure and website you use the same colours, typefaces and messages, linking the two media with a clear address or a QR code. From Cantù we handle both print and web for companies in Como, Brianza and Milan, with a single point of contact for the whole project.

A B2B brochure is aimed at people who have to evaluate and justify a purchase: it needs technical data, references and a sober tone. In B2C, emotion and immediacy matter more. In Cantù, in Brianza, we work with industrial and service companies between Como, Milan and Lugano.

To coordinate print, website and campaigns you need consistent message, images and calls to action on every channel. NewVisibility, in Cantù in the province of Como, follows paper, web and marketing with the same team, for companies in Como, Brianza and Milan.

A catalogue that helps to sell starts with an opening that presents the company, groups products logically, uses readable product sheets and ends with contacts and a call to action. NewVisibility, in Cantù near Como, designs it around how customers in Brianza and Milan choose.

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